Posts Tagged 'platform'

The new dynamics of book publishing

iPad Blog as a book

The biggest threat facing all authors and publishers
is obscurity, not piracy.

– Mark Coker, Founder of Smashwords citing
Rodrigo Paranhos Velloso (Google Brasil)

What is an author and a publisher in the digital age?

The former is easy to answer; someone who creates. A writer, a novelist, a poet, a law maker, a painter, software engineer. But what is a publisher? Simply put, one who makes something public.

Publishing has changed dramatically with the advent of email and then text messaging, websites, blogs, twitter and now ebooks. Each of these platforms enables us to reach more and more people with our content. this has dramatically disrupted the traditional publishing industry much like

So who is the publisher?

You. The role of publisher has moved from the traditional model of a company or press that reproduces an author’s printed content for public distribution.

For the solopreneur or writer, its publishing your novel via twitter, a blog, and a print on demand service like Lulu, Createspace, Blurb or Scribd. Creation and mass public distribution has never before existed on the scale as it does today.

The author of today is the publisher.

What are you publishing?

Hear Seth Godin’s presentation on the new dynamics of book publishing.

Read Mark Coker’s, Founder of Smashwords, 7 Secrets to eBook Success.



Journalism 2.0: WordPress now powers The Independent

The Independent

WordPress, the blog publishing platform now powers The Independent, the UKs.

The Independent switched all its blogs on blogs.independent.co.uk from LiveJournal to WordPress. The switch now empowers the news journal offer a more customization to journalist and readers, and to “raise standards” improving the standard of comments by introducing the Disqus system.

Read about it on WordPress Blog.

Read The Independent Editor’s Blog post on it here and article here.

Learn about Disqus blog commenting system here.

14 Slides Business Needs to Thrive in the Social Web

Neil Perkin gave a keynote with a slide deck that would rival Lawrence Lessig’s.

Perkins presents key data points for navigating the social web, which resonate success for anyone engaged in social media, social networks, or simply using their smartphone.

Here are 14 slides business (or anyone) needs to know:

  • #8 – About 70% of the digital universe is generated by individuals.
  • #14 – Media brands are increasingly defined less by the platform and more by the community
  • #15 …the means of production and distribution are shared…
  • #18 …the purpose of information is to foster communication  — M.Zuckerberg.
  • #21 …attention is increasingly earned…
  • #22 …creating and supporting groups…
  • #23 …engaging and nurturing its community…
  • #25 …how can you help that comunity do what it wants to do  — M.Zuckerberg.
  • #29 …you are what you share  — C.Ledbeater
  • #31 …companies must act faster, responding in real time, to keep apace with its customers.” FarisYakob
  • #32 …its about responsiveness…
  • #38 …create content and services that [is] worth passing on.
  • #51 – Americans between the ages of 8 and 18 spend on average 7 1/2 hours a day using some sort of electronic device
  • #58 – New ways to tell stories…

Be There. Share. Show You Care.

The bottom line? The road to success will be earned by those who create and share an endless stream of information, and whom participate to support within their communities.

Feed your community. Grow your influence.
Feed your community. Earn their trust.
Feed your community.

What are you sharing?

New Platforms Spur Explosion In Performance Poetry

BBC performance poetry article

“The internet allows everyone to publish his own work
and to disseminate it to an audience.”

-Garrison Keillor

New Platforms, New-found Love of Expression

New platforms on the internet are creating new growth and enabling
new forms of expression and renewed appreciation in written content
thru the spoken word. See video below.

BBC’s Jane O’Brien’s article on Poetry Out Loud competition, in Washington, D.C.
reports  on that renewed interest.

Poetry Out Loud is a national competition aimed at reviving the oral art form.

Explosion of Performance Poetry and Written

O’Brien reports that in the last 5 years, subscriptions to Poetry Foundation’s magazine have tripled and 90,000 poems are submitted annually for publication.”

Performance poetry, poetry slams, Twitter haikus.
How are you creating and sharing online?

Read the full story here.

Hear poetry podcasts here.

Vodpod videos no longer available.

Twitter’s new ad platform resonates with buzz and value: Steve Rubel, Forbes, Twitter

Twitter releases new ad platform. Image courtesy of Webrulon.com

Seems everyone is talking about the social media darling, Twitter and its ad platform newly released this week.

Digerati, Steve Rubel, SVP, Director of Insights for Edelman Digital unearths some insights on the prospective value and impact of Twitter’s ad platform in an interview with Forbes.com.

Forbes’ gives good insight on consumer’s behaviour relative to ad consumption in a streaming environment.

“[T]he “destination Web era” (where we browse from site to site)
is over. Today, more of us are consuming content in stream form.
If you’re not in the stream when a tweet hits, you’re likely to miss it.
With this new program, advertisers can now pay to get around this –
which is significant – and target their tweets accordingly.”

Read the full interview here.

Monitor Twitter’s ad platform buzz here.

Read Twitter’s Blog post here.


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