Posts Tagged 'search'

Study: Search and Social Amplify Purchase Decisions

“There are still many brands who haven’t figured out why they’re in social media. We still talk to brands that are trying to determine if they should be in social media. The data suggests the two most important subsets in social are user reviews and category blogs, rather than sites like Facebook, Twitter and YouTube.”

– Chris Copeland, CEO, GroupM Search

A recent study shows how search and social amplfy consumer’s purchasing decisions.

Key findings linking social and search together:
– 86% see search engines important in buying decisions
– 30% use social media to create a shopping short-list
– 28% say social media has a valuable impact in creating awareness for brands and products

Overall, the reports finds the onus of increasing purchasing decision through social and search lies with companies better understanding the role of social media for the cultures they serve and their role with and within it.

Read More:
Study: Search and Social Amplify Purchase Decisions | Social Media Today.

3 Trends Driving Our Disruptive Times: Eric Schmidt: TechCrunch Disrupt [video]

Eric Schmidt, CEO of Google keynotes at TechCrunch Disrupt in San Francisco.

Schmidt believes that we are helping computers to help us do things better.

Here are the key points of what he said:

“The use of computers can makes us all have better,
more productive, fun, more entertaining lives.”

3 Trends Driving the Disruptive Times We Live in Today:
  1. Smart Phones: Will surpass PC sales in 2 years.
  2. Pervasive Connectivity:  Always online is a way of life.
  3. Cloud Computing: Provides new services that make life work better

TechCrunch Disrupt is a three-day conference and startup competition on today’s technology changes and their future implications.

Watch the rest of the keynote.
Watch full coverage of TechCrunch Disrupt.

Eric Schmidt, Google CEO, gives keynote at TechCrunch Disrupt

Has New York Times Gone Too Far on Google?

Brad McCarty of The Next Web articulates a good defense against The New York Times (NYT) recent editorial attacking Google on its search algorithm.

The NYT alleges that Google should be taken under federal investigation for the influential effects of its “supersecret algorithm” upon businesses.

McCarty answers the NYT arguments as spurious, refuting that:

  1. Google functions as a “gatekeeper of the Internet.”
  2. Google’s algorithm should be more open, and thus open to oversight.

Ultimately, McCarty gives NYT and readers something to chew on, noting “Google is a choice” that people electively choose for its results.

I think McCarty forgot to end by saying, “Touche!”

Read the full post here.

——————————————————–

UPDATE: See Danny Sullivan’s concurring and exhaustive post at Search Engine Land.

——————————————————–

Google moves close to instant knowledge search

Google will now provide streaming updates from social networking sites as real-time search as posted on the Editor’s Weblog.

“With this new archive of the past, it becomes much easier to get modern opinions, current statistics and data, and instant feedback…”

Death of Mass Media or Birth of Online Knowledge?

This continues to put pressure on where and how we acquire news, information and knowledge.

Google continues to push the envelop, to redefine the competitive world of online search technology as the leader in knowledge dissemination, acquisition and archival, pushing mass media producers to more quickly reinvent their businesses if they are to survive.

Read the full post here.

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

Subscribe

AddThis Feed Button

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 33 other followers

My Tweets

Social Minded

iPhone...Eye Phone?

web 3.0

Santa Cruz Clifftop Hula Hoop Rave

Giant Pendulum: COSI in Columbus Ohio

Red Paddle Wheel

More Photos

RSS Social Media in the News

  • 7 Ways CEOs Should Engage on Social Media - Entrepreneur April 28, 2017
    Entrepreneur7 Ways CEOs Should Engage on Social MediaEntrepreneurIt's important for businesses to stay engaged on their social media accounts so they can respond quickly to negative feedback and keep customers happy. At my company, ConsumerAffairs, we have a team that monitors, engages with and posts content on our ...
  • Social Media Sex Scandal Rocks Albany High - CBS San Francisco Bay Area April 28, 2017
    CBS San Francisco Bay AreaSocial Media Sex Scandal Rocks Albany HighCBS San Francisco Bay AreaRosenbaum told parents that counseling services were being offered to students and recommended that they “take some time to have conversations with your children about the safe use of social media.” Albany Police Lt. John Geissberger confirmed to the ...and more » […]
  • Poll: Most teens have taken social media break - USA TODAY April 27, 2017
    USA TODAYPoll: Most teens have taken social media breakUSA TODAYNEW YORK (AP) — The common stereotype has teens glued to their phones 24-7. But nearly 60 percent of teens in the U.S. have actually taken a break from social media, the bulk of them even voluntarily, a new survey found. The poll from The Associated ...Grounding your kids from social media doesn […]
  • How social media has impacted MTSU athletics - The Daily News Journal April 28, 2017
    The Daily News JournalHow social media has impacted MTSU athleticsThe Daily News JournalSocial media has changed how fast information is disseminated throughout the world. From politicians to athletes, social media has its benefits when it comes to direct communication with people they may not see face-to-face. MTSU athletics has seen ...
  • The complete disaster of Fyre Festival played out on social media for all to see; 'NOT MY FAULT' says organizer Ja Rule - Washington Post April 28, 2017
    Washington PostThe complete disaster of Fyre Festival played out on social media for all to see; 'NOT MY FAULT' says organizer Ja RuleWashington PostOvernight, the festival said in a statement posted to social media that it had gotten off to an “unexpected start.” By Friday morning, the festival was “postponed.” And on Friday afternoon, Ja Rule twe […]
  • India: Kashmir social media ban criticised - BBC News April 28, 2017
    BBC NewsIndia: Kashmir social media ban criticisedBBC NewsAuthorities in Indian-administered Kashmir have announced a one-month ban on 22 social media services, including Facebook, Twitter and WhatsApp. The state government said the services were being misused by "anti-government elements" to incite ...Secret browsers to encrypted messages: How Kas […]

Follow Me

Paypal