Posts Tagged 'search'

Study: Search and Social Amplify Purchase Decisions

“There are still many brands who haven’t figured out why they’re in social media. We still talk to brands that are trying to determine if they should be in social media. The data suggests the two most important subsets in social are user reviews and category blogs, rather than sites like Facebook, Twitter and YouTube.”

– Chris Copeland, CEO, GroupM Search

A recent study shows how search and social amplfy consumer’s purchasing decisions.

Key findings linking social and search together:
– 86% see search engines important in buying decisions
– 30% use social media to create a shopping short-list
– 28% say social media has a valuable impact in creating awareness for brands and products

Overall, the reports finds the onus of increasing purchasing decision through social and search lies with companies better understanding the role of social media for the cultures they serve and their role with and within it.

Read More:
Study: Search and Social Amplify Purchase Decisions | Social Media Today.

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3 Trends Driving Our Disruptive Times: Eric Schmidt: TechCrunch Disrupt [video]

Eric Schmidt, CEO of Google keynotes at TechCrunch Disrupt in San Francisco.

Schmidt believes that we are helping computers to help us do things better.

Here are the key points of what he said:

“The use of computers can makes us all have better,
more productive, fun, more entertaining lives.”

3 Trends Driving the Disruptive Times We Live in Today:
  1. Smart Phones: Will surpass PC sales in 2 years.
  2. Pervasive Connectivity:  Always online is a way of life.
  3. Cloud Computing: Provides new services that make life work better

TechCrunch Disrupt is a three-day conference and startup competition on today’s technology changes and their future implications.

Watch the rest of the keynote.
Watch full coverage of TechCrunch Disrupt.

Eric Schmidt, Google CEO, gives keynote at TechCrunch Disrupt

Has New York Times Gone Too Far on Google?

Brad McCarty of The Next Web articulates a good defense against The New York Times (NYT) recent editorial attacking Google on its search algorithm.

The NYT alleges that Google should be taken under federal investigation for the influential effects of its “supersecret algorithm” upon businesses.

McCarty answers the NYT arguments as spurious, refuting that:

  1. Google functions as a “gatekeeper of the Internet.”
  2. Google’s algorithm should be more open, and thus open to oversight.

Ultimately, McCarty gives NYT and readers something to chew on, noting “Google is a choice” that people electively choose for its results.

I think McCarty forgot to end by saying, “Touche!”

Read the full post here.

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UPDATE: See Danny Sullivan’s concurring and exhaustive post at Search Engine Land.

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Google moves close to instant knowledge search

Google will now provide streaming updates from social networking sites as real-time search as posted on the Editor’s Weblog.

“With this new archive of the past, it becomes much easier to get modern opinions, current statistics and data, and instant feedback…”

Death of Mass Media or Birth of Online Knowledge?

This continues to put pressure on where and how we acquire news, information and knowledge.

Google continues to push the envelop, to redefine the competitive world of online search technology as the leader in knowledge dissemination, acquisition and archival, pushing mass media producers to more quickly reinvent their businesses if they are to survive.

Read the full post here.

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

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