Posts Tagged 'social capital'

Killer Marketing Strategies: No free lunch?

Buy someone a meal in a random act of kindness

How far does a compliment or gesture go
in your
social networks?

Let’s be real.

We’re all hopping around the web “Like”ing all sorts of content. We spend hours daily approaching others for business and social relationships without much time or effort genuinely spent enriching the lives, not just business, of those others.

Your brand is your behavior
as seen thru the eyes of others,
both online and off.

When the hallmark of business is relationships, how you enrich your personal and business prospects can add long-tail value to your online social capital.

Your brand is your behavior as seen thru the eyes of others, both online and off. Random acts of kindness add to your social capital bottom line – and to others’. Think “community volunteering” or “philanthropy”.

Here Are 7 Things You Can Do to Build Your Social Capital:

  • Share your thoughts and professional advice as blog comments.
  • Answer a question on a Q&A forum or professional forum.
    (Linkedin Answers, Yahoo Q&A, Mac Users Forum).
  • Leave digital *hugs* on someone’s misfortunate status update.
  • Write a brief post linking to a well written, informative, or provocative blog post.
  • Retweet a company brand or product citation (#CompanyHashtag) you respect.
  • Buy or offer a stranger a cup of coffee.
  • Pay the toll for the car behind you.

Participation and contribution are the glue in building and maintaining social connections.

Add value by helping another’s product or post — or day, and add to your social capital.

Read about one blogger’s random act of kindness.

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  • Looking for Ways to Improve Your Customer Engagement on Social Media? Here are 8. - Entrepreneur June 21, 2018
    EntrepreneurLooking for Ways to Improve Your Customer Engagement on Social Media? Here are 8.EntrepreneurThe biggest mistake people make when promoting their brand, company or even themselves on social media is thinking that simply posting is enough. However, that's far from the case. Managing a Facebook, Instagram or Twitter account means having to ... […]
  • Journalists, Activists Criticize Social Media Sites Amid Conflicts Over Content - Snopes.com June 21, 2018
    Snopes.comJournalists, Activists Criticize Social Media Sites Amid Conflicts Over ContentSnopes.comIn June 2018, journalists and activists raised concerns over sudden apparent suspensions or sanctions from social media web sites within days of one another amid increased concerns over their policies toward news outlets. In the latest incident, Lucas ...and mo […]
  • Biases Make People Vulnerable to Misinformation Spread by Social Media - Scientific American June 21, 2018
    Scientific AmericanBiases Make People Vulnerable to Misinformation Spread by Social MediaScientific AmericanSocial media are among the primary sources of news in the U.S. and across the world. Yet users are exposed to content of questionable accuracy, including conspiracy theories, clickbait, hyperpartisan content, pseudo science and even fabricated “fake .. […]
  • Social media cared about what Melania Trump wore on her way to visit migrant kids - NBCNews.com June 21, 2018
    NBCNews.comSocial media cared about what Melania Trump wore on her way to visit migrant kidsNBCNews.com"It's just a jacket. There's no message. I hope we can talk about her important visit with children today rather than her wardrobe choice," Grisham said, earning suspicion from some quarters that the wardrobe choice was purposefully desi […]
  • What to Do If You Hate Your Partner's Social Media Presence - Lifehacker June 21, 2018
    LifehackerWhat to Do If You Hate Your Partner's Social Media PresenceLifehackerSocial media has made it all too easy to stalk your partner, your ex, your crush, your crush's ex, and your crush's extended family members and childhood teachers. It's also given us more insight into the minds and behaviors of others, including those ...

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