Posts Tagged 'social capital'

Killer Marketing Strategies: No free lunch?

Buy someone a meal in a random act of kindness

How far does a compliment or gesture go
in your
social networks?

Let’s be real.

We’re all hopping around the web “Like”ing all sorts of content. We spend hours daily approaching others for business and social relationships without much time or effort genuinely spent enriching the lives, not just business, of those others.

Your brand is your behavior
as seen thru the eyes of others,
both online and off.

When the hallmark of business is relationships, how you enrich your personal and business prospects can add long-tail value to your online social capital.

Your brand is your behavior as seen thru the eyes of others, both online and off. Random acts of kindness add to your social capital bottom line – and to others’. Think “community volunteering” or “philanthropy”.

Here Are 7 Things You Can Do to Build Your Social Capital:

  • Share your thoughts and professional advice as blog comments.
  • Answer a question on a Q&A forum or professional forum.
    (Linkedin Answers, Yahoo Q&A, Mac Users Forum).
  • Leave digital *hugs* on someone’s misfortunate status update.
  • Write a brief post linking to a well written, informative, or provocative blog post.
  • Retweet a company brand or product citation (#CompanyHashtag) you respect.
  • Buy or offer a stranger a cup of coffee.
  • Pay the toll for the car behind you.

Participation and contribution are the glue in building and maintaining social connections.

Add value by helping another’s product or post — or day, and add to your social capital.

Read about one blogger’s random act of kindness.

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  • Florida Agency Investigated Nikolas Cruz After Violent Social Media Posts - New York Times February 17, 2018
    New York TimesFlorida Agency Investigated Nikolas Cruz After Violent Social Media PostsNew York TimesPARKLAND, Fla. — A Florida social services agency conducted an in-home investigation of Nikolas Cruz after he exhibited troubling behavior nearly a year and a half before he shot and killed 17 people at his former high school in Florida, a state ...Florida gu […]
  • Olympians find gold on social media - Boston Herald February 18, 2018
    Boston HeraldOlympians find gold on social mediaBoston HeraldBefore his team won bronze for team ice skating, skater Adam Rippon stayed in the headlines with his social media presence. Olympians from veteran skier Lindsey Vonn to newcomer snowboarder Red Gerard are all careful curators of their online personas ...and more »
  • Indictment underscores how social media firms got played by Russian agents - CBS News February 17, 2018
    CBS NewsIndictment underscores how social media firms got played by Russian agentsCBS NewsThe election-interference indictment brought by Robert Mueller, the U.S. special counsel, underscores how thoroughly social-media companies like Facebook and Twitter were played by Russian propagandists. And it's not clear if the companies have taken ...Indictment […]
  • See fake social media posts linked to Russia - wtvr.com February 17, 2018
    wtvr.comSee fake social media posts linked to Russiawtvr.comThere's a graphics team. There is a team devoted to making sure the company's content shows up near the top of search results. There are IT people and a finance department controlling a budget in the millions. Employees track their social media posts ...and more »
  • How Russians Used Social Media to Boost the Trump Campaign, According to Robert Mueller's Indictment - Fortune February 17, 2018
    FortuneHow Russians Used Social Media to Boost the Trump Campaign, According to Robert Mueller's IndictmentFortuneProminent among those tactics was one that journalists, intelligence agencies and cybersecurity experts have been sounding the alarm on for nearly two years – the manipulation of public opinion through social media. Those early concerns focu […]

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