Posts Tagged 'social media marketing'

Using Youtube to extend your marketing or career? Lessons from Justin Bieber

Have you seen Justin Bierber perform?Justin-Bieber-My-World

Justin became an social media sensation when his YouTube videos were discovered by his now manager.

He built his pop music career and brand with his soulful singing on his Youtube channel, thanks to his adoring mother who captured and shared her son’s talent on video.

Now he’s the number 1 subscribed to and watched video channel in Canada on Youtube and #25 video blogger worldwide.

4 Lessons on creating your videos

Here are 3 take-aways to remember when publishing your content:

  1. Perform.
    Have something you do well? Capture it on video and share it.
  2. Add links.
    Add website links for viewers to learn more, discover collateral interest, your blog, website, Twitter profile.
  3. Liner notes.
    Tell your story about what inspired your video, what people can learn from or do with it.
  4. @Mention someone.
    Be it Twitter hash tag or @ replies or giving props to a blog post or colleague that inspired you, create your content and include their name in the title. Its one way to share the love and say “thanks.”

How are you publishing your content to extend your marketing reach or to achieve your career dreams?

Visit Justin’s video channel here.

Get started! Post your own videos here.

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The Rise of Women in Social Networks

Brian Solis’s recent analysis of the 20 Top Social Media sites reveals interesting statistics on who is using these social media sites.

Most notably is more than the presence of women, but their clear dominance throughout the socialsphere.

  • In 16 of 20 top social media sites, women equaled or dominated men in number of users.
  • Women dominated in the top 2 social media sites, Facebook (57% women, 70.27M users) and MySpace(64% women, 70.25M users)

In interpreting the data, Solis challenges marketers and PR specialists is to participate as community managers, in contrast to the standard modus opendi of top down, one-to-many marketing.

The key lesson for marketers is a choice to participates as a social member in these sites to discover and mine the richness and network complexities.

Each network possesses a vibrant culture and ecosystem that is powered by context and connected by influential social graphs.

Inclusion begins with consistent demonstration of trustworthiness via presence, sharing, support and contributory content of value.

For complete statistics, read the full post here.


Sound off

How do you assure your marketing strategies are participatory and sensitive to community member needs?

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

Tweeters for Hire: Big Business’s Human Engagements

Watching major corporations take the plunge in social media is more than an experiment.

According to this AP article companies are diving in to humanizing their brands.

“Multinational corporations, such as Ford Motor Co. and Coca-Cola Co., are beginning to use social media to increase positive sentiment, build customer rapport and correct misinformation, says Adam Brown, Coca-Cola’s Atlanta-based director of social media.”

Fallen on Deaf Ears?
Hardly. Transparency and openness in communication seems to go a long way for both companies and their consumers.

The article cites that, according to Ford  Motors’ social media strategist Scott Monty, “You’re addressing whoever wrote the original comment. But you’re doing it in the public square.”

Read the full post here: More Big Businesses Hire Tweeters.

Oneupweb Study Shows Social Networking Ads Work

Study: Social Networking Ads Work

According to a post on Entrepreneur.com, a small sample of 25 individuals produced encouraging findings on social networking ads.

An eye-tracking study conducted by Oneupweb, a search marketing firm, found that 65% of subjects studied approved of seeing advertisements and even engaged with ads while searching for products and reviews.

Although encouraging, businesses and marketers might seek further data to corroborate Oneupweb’s findings before jumping to spend precious ad budgets.

Read full article at Entrepreneur.com Daily Dose.

See the complete Oneupweb study here.

See the SearchEngineWatch.com post on the study.

Amos White is an Internet Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42 and on his blog https://amoswhite3.wordpress.com.

How Do You Listen in Social Media?

In a recent Ad Age article “Using Social Media to Listen to Consumers,”
Abbey Klassen carefully dissects the anatomy of perceived social media sphere crisis
to posit some good marketing advice.Unbalanced Position

Online criticism… can provide companies insight
into passionate bases they didn’t know they had.

–Abbey Kalssen, Ad Age

Klassen disrupts marketers looking to maximize their social media marketing initiatives asking, “If the social-media sphere attacks your brand, do ‘real people’ hear the screams?”

A key insight of the article touts that online criticism “…can provide companies insight into passionate bases they didn’t know they had.”

What are some other lessons I learned from the article?

1. Don’t panic: Engage.

Listen before you leap. Approach a social-media sphere “crisis” as an opportunity to listen deeply. Then engage and educate to persuade a vocally excited crowd.

2. Every picture tells a story.

Word of Mouth is a powerful memetic phenomenon in persuasion influence. A compelling story as told to an audience can create an powerful enough image in the receiving audience’s mind to motivate them to both share the story down their social media networks and to act upon it. The article recommends having a response mechanism in place to headoff crises.

3. “Where’s the fire?” Reporters reporting on reporters reporting.

Most emotional responses in the social-media sphere often come from commenters commenting on an other’s responses to an issue and not the item at issue.

Social-media sphere outcries will occur. However, marketers are better served approaching these viral disruptions as an opportunity to engage and educate vocal online users.


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  • Facebook tackles the question of whether social media is bad for us - Engadget December 15, 2017
    EngadgetFacebook tackles the question of whether social media is bad for usEngadgetIn general, the research seems to suggest that if you use social media like Facebook to connect with others, there can be benefits, but if you're using it more passively and mostly just reading content, there can be some negative effects. In one study ...Facebook defends […]
  • Social Media Rules - Parade December 16, 2017
    Social Media RulesParadeA friend has created social media accounts for each of her two cats and two dogs on several websites. The terms of service for these sites prohibit accounts for animals (other than humans). She told me that she has had her pets' accounts for more than ...
  • How Can Banks Use Social Media To Engage Millennials? - Forbes December 16, 2017
    ForbesHow Can Banks Use Social Media To Engage Millennials?ForbesAs financial services firms increasingly adopt social media to communicate with customers and investors, they worry about regulatory challenges. Firms must capture and retain business records wherever they occur, including social media. Firms must ...
  • USC professor: Social media can help with social anxiety - Spartanburg Herald Journal December 15, 2017
    Spartanburg Herald JournalUSC professor: Social media can help with social anxietySpartanburg Herald JournalA former Facebook executive recently said he believes social media is “ripping apart the social fabric of how society works,” but a University of South Carolina professor says social networks like Facebook and Instagram have made social interactions .. […]
  • So, your 13-year-old wants Snapchat? Social media contracts can help say cyber safety educators - The Advertiser December 16, 2017
    The AdvertiserSo, your 13-year-old wants Snapchat? Social media contracts can help say cyber safety educatorsThe AdvertiserAlso, how to use social media kindly – talk to them about what kindness looks like.” Cyber safety educator Jordan Foster agrees, saying these types of agreements provide a useful and transparent reference point for children to help “guid […]

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