Posts Tagged 'social media'

Charlie Sheen PWNs Mainstream Media on UStream, Twitter: #Winning

The Sheen on Sheen: Charlie dumps mainstream media for social media… and is #winning.

Charlie Stream Ustream2

He was fired from the hit show Two and a Half Men, but he is definitely #winning in the online social media.

Pwnd

“The @charliesheen [Twitter] account has highlighted the ability of the Twitter platform to enable individuals to build an owned audience, in real-time, in scale, with a narrative that does not need to pass through the traditional media gatekeepers,”

-Lou Kerner, Internet & social media analyst for Wedbush.

Yes he said owned.

Mystic, Worlock or Social Media Maven

Yes, Charlie Sheen is winning. There is no doubt about that. His public tirades and rants are a turn off and may even be a call for professional help. But regardless of what we think of this man’s tired raving appearances, Charlie Sheen is not missing the social media boat, and in fact, intends to own it.

I really don’t think America only knows what hit them the day after Sheen’s UStream webcast. Dubbed, Sheen’s Korner, the live broadcast showed the notorious celeb along with his posse of confidants promoting Charlie’s case, or cause, to the world; and he did it with record-breaking panache. If you don’t think he is motivating millions, keep watching the dial.

Breaking Records: Winning

After CBS fired Sheen, the star fired back. Sheen launched his social media torpedoes on Twitter and Ustream, and in #winning back his own website name. Charlie then took his case to his public. On March 6 his live broadcast peaked with over 118,000 simultaneous viewers and netted over 1.2 million viewers.

Sheen's Korner on Ustream

Did Sheen miss the boat in not setting up his own broadcast network? Has he failed to leverage his massive television audience and Twitter followers? He may yet marshal his star power to produce his own network shows. A couple unscripted shows is one thing, broadcast network programming with ready-made audience is another.

But he’s still winning.

Social Media Sponsors:  *sigh* Winning

Sheen won celebrity micro-endorsement agreements with Ad.ly, where their top celebrities earn about $10,000 per tweet, and with the backing of Internships.com, his first sponsor, reportedly paid Sheen handsomely for his social media intern search from their service. And as long as he doesn’t implode come May, there will surely be more sponsors to come.

No, Charlie Sheen hasn’t missed the boat. He’s sailing a wave of newfound social media fame.

In fact, ala Conan O’Brien, Sheen took his show on the road, and recently announced a short film role in “Warlocks.” Hardly a ladder climber. Though, how and where the film is released, how many sequels, video game rights, all have yet to be realized in Vatican Assassin Warlock style.

Eye on the Tiger: The Sheen of Sheen

Charlie Sheen appears to have that glow. That Hollywood stardom lustre that says I’m on top: “winning.”

Though whether you believe he’s got #TigerBlood or think that his social media program is #winning, keep a close eye on how this modern-day P.T. Barnum cum Hunter S. Thompson turns social media into his own Trump empire.

Or will it will be Nero?

– – – – – – – – – – – – – – – – – – – – – –

Find the real time Sheen.
Plumb Charlie’s website.

Watch “Winning” Youtube Fan Video <–this rules!

How to wipe Charlie Sheen off your Web browser
A Firefox and Chrome browser extension that blots out Sheen’s name anywhere it appears on the web.

@CharlieSheen Twitter Facts

  • Broke the record for the fastest rise to 1 million followers – 25 hours
  • Just 2 Weeks after launching his Twitter Channel 2,829,389 – #winning
  • First Tweet received the fastest twitter account verification

Related Posts

Study: Search and Social Amplify Purchase Decisions

“There are still many brands who haven’t figured out why they’re in social media. We still talk to brands that are trying to determine if they should be in social media. The data suggests the two most important subsets in social are user reviews and category blogs, rather than sites like Facebook, Twitter and YouTube.”

– Chris Copeland, CEO, GroupM Search

A recent study shows how search and social amplfy consumer’s purchasing decisions.

Key findings linking social and search together:
– 86% see search engines important in buying decisions
– 30% use social media to create a shopping short-list
– 28% say social media has a valuable impact in creating awareness for brands and products

Overall, the reports finds the onus of increasing purchasing decision through social and search lies with companies better understanding the role of social media for the cultures they serve and their role with and within it.

Read More:
Study: Search and Social Amplify Purchase Decisions | Social Media Today.

US State Department Gets Rapid Response with Twitter Account #Egypt

US State Dept. Creates Arabic Twitter Channel

US State Dept 2.0 Response

In the wake of the Egypt’s social media facilitated revolution, the U.S. State Department launched its own Twitter channel to directly communicate in Arabic to the Arabic speaking people and countries. The Twitter channel has just over 500 followers in its first 12 hours.

See their first tweet.

US State Dept. First Arabic Tweet

First Tweet Translated – via Google Translator

Recognized by the Ministry of Foreign Affairs of America’s
historic role played by social media in the Arab world
and we want to be part of your conversations.”

Not Up On Your Arabic?

No worries. Translate State Department Arabic Tweets here.

Read the full story here.

Visit The State Department Twitter Channel.

Learn More at the US Dept of State.

 

Does Twitter Matter?

Twitter Badge Retweet
Network Effect

Twitter: 90 million new messages a day, 130 million searches this August, 160 million international users, and nearly three-quarters (71%) of all tweets go un-answered or without being retweeted.

That’s according to social media analysis tool maker Sysomos.The majority of all tweets are one-way “conversations” into the ether. Or are they?

Of 1.2 billion tweets posted over a two month period that Sysomos analyzed:

  • Only 6 percent of tweets garner a retweet.
  • 23 percent of tweet get an @ reply.
  • 96.9% of replies and 92.4% of retweets occur within an hour of the original post.

So it’s not you. It’s just everybody else: reading, and not retweeting your stuff.

If a Tweet Falls in the Forest…

Do tweets have value? Does tweeting have value. Does Twitter even matter?

So if 71% of all tweets go un retweeted or replied to, a lot of people are probably asking themselves right now, “what is the value of the tweet?”

One thing  I see missing in the study is data of user/followers consumptive behaviours and engagement sentiments; how are Twitter users disposing of the information itself (tweets), and what is their experience in engaging the information?

Asking users, “what are you doing with the information of those you follow?” and “how do you feel when you read a tweet?” would round out the data set to find value in: 1) how the information being used, and 2) how the act of engaging the information stream (tweets) is perceived (strictly informative, entertainment, comforting, etc). This user data may give a little more insight into the Sysomos dataset before drawing any conclusions on its relevance or importance of Twitter, tweeting, or the value of our tweets.

Care to Retweet or Comment?

Read more at Alltop.

Are You Getting Paid to Tweet?

Monetizing Social Media Activities

Social Media Publishers Making Money

Monetizing your social media content like your tweets or fan page content is paying off.

According to a recent survey, over one-half (56%) of social media content publishers, including Twitter users and bloggers, report having monetized their social media activities.

Although the IZEA survey finding that 88.3% of social media publishers monetize social media seems somewhat high,  they also find some interesting data.

  • Twitter users earn 298% more for their blogs than non-twitter users in social media sponsorship.
  • Most common venues for sponsored social media activity:
    • Blog posts (64.3%)
    • Twitter updates (44.5%)
  • 52.3% of social content publishers have received direct material compensation for their social content.

Learn more about social media.

Read the full post here.

See why the new Twitter is simply amazing

Twitter rolls out new features offering power networking
with a robust set of rich information tools
for improved user experience.

The New Twitter

The New Twitter

The folks at Twitter are promising an amazing redesign of their social networking short messaging service.

The new Twitter looks like they finally got it all together. It features an easy access control panel right in our home page view consolidating its user services. This opens up the 140 character social media network to become an information rich, multimedia enabled business and social networking platform.

How did they make this happen? Twitter partnered with some of the internet’s top social media service providers to offer this full featured service.  Now you can access Dailybooth, DeviantArt, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, TwitPic, Twitvid, USTREAM, Vimeo, Yfrog, YouTube and more, to make your tweets more useful from within your Twitter account.

New Look And Performance

The New Twitter features more info under each tweet, deeper context, fully playable embedded media, a side panel that slides out to the right of your tweet stream to reveal all this content beautifully.

New Home Panel

Your Twitter User Home Page now sports a broader control panel on the right with more clearly identifiable function areas.

New-Twitter-Home-Page-Panel

Preview User Profiles from Tweets

Much like its competitors, Twitter now presents a user profile preview right in your account when selecting a tweet. This saves time with reduced browser refreshing from opening a new page to view a user’s profile information.

New-Twitter-User-Profiles-Previews

Multimedia Display and Play

See embedded photos and watch Youtube, Vimeo or USTREAM videos right in your Twitter account.

New Twitter: Multimedia Video Display

The new Twitter features will be rolling out slowly over several weeks.
To follow the news read about it on their blog.

Take a look at this video for what’s new.

Vodpod videos no longer available.

Brian Solis: Bringing a Brand to Life in Social Media

Vodpod videos no longer available.

Brian Solis interview on brand personality and its public representation.

Read the full post on his blog.

Brian Solis

Brian Solis. Image via Wikipedia


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  • Riley High School students show officers how to use social media - WNDU-TV May 25, 2017
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    TIMEWhy Instagram Is the Worst Social Media for Mental Health | Time.comTIMEInstagram is the worst social media network for mental health and wellbeing, according to a recent survey of almost 1,500 teens and young adults. While the ...and more »

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