Posts Tagged 'social network'

Does Twitter Matter?

Twitter Badge Retweet
Network Effect

Twitter: 90 million new messages a day, 130 million searches this August, 160 million international users, and nearly three-quarters (71%) of all tweets go un-answered or without being retweeted.

That’s according to social media analysis tool maker Sysomos.The majority of all tweets are one-way “conversations” into the ether. Or are they?

Of 1.2 billion tweets posted over a two month period that Sysomos analyzed:

  • Only 6 percent of tweets garner a retweet.
  • 23 percent of tweet get an @ reply.
  • 96.9% of replies and 92.4% of retweets occur within an hour of the original post.

So it’s not you. It’s just everybody else: reading, and not retweeting your stuff.

If a Tweet Falls in the Forest…

Do tweets have value? Does tweeting have value. Does Twitter even matter?

So if 71% of all tweets go un retweeted or replied to, a lot of people are probably asking themselves right now, “what is the value of the tweet?”

One thing  I see missing in the study is data of user/followers consumptive behaviours and engagement sentiments; how are Twitter users disposing of the information itself (tweets), and what is their experience in engaging the information?

Asking users, “what are you doing with the information of those you follow?” and “how do you feel when you read a tweet?” would round out the data set to find value in: 1) how the information being used, and 2) how the act of engaging the information stream (tweets) is perceived (strictly informative, entertainment, comforting, etc). This user data may give a little more insight into the Sysomos dataset before drawing any conclusions on its relevance or importance of Twitter, tweeting, or the value of our tweets.

Care to Retweet or Comment?

Read more at Alltop.

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Will Facebook become the next EBay or WalMart?

Delta-Facebook-Page

“It’s inevitable that e-commerce and Facebook
will overlap or collide.”

– Scott Wingo, Chief Executive of ChannelAdvisor Corp.

Are retailers ready to capitalize on Facebook‘s 500 million users?
Some analyst think so.

Companies are rapidly evolving to embrace social media’s e-commerce potential. Of the 69% of online shoppers who say they use social media sites, 56% choose to proactively interact with companies on social sites. But, are companies responding fast enough to this growing consumer need?

Social media is a viable marketing strategy
when we understand what our customers want
and know which social media platforms they frequent.

– ForSee Results

Some companies are trying to merge real-life experience with real-time internet user content. Think The Old Spice Guy. This tactic engages online users and customers, referring to their online content. A real-life version of this is 60 Minutes using user’s YouTube video feedback or KMart putting customer reviews on the store shelves of select video games.

But selling directly thru a Facebook Page or Storefront will be the holy grail for business. Just see the above image how Delta’s Facebook Page enables direct ticket purchases.

Not Buying the F-Word

Not everyone is on the Facebook e-commerce bandwagon. Cautioning against rampant “f-commerce” or Facebook commerce marketing, Paul Marsden sagely advises on Social Commerce Today that marketers use Facebook as an “e-commerce sandbox for experimenting with innovative live, event and social shopping solutions – like group buy, private buying clubs, VIP stores, and tryvertising stores at low cost, and low risk.”

Though evolution has a tricky way of creating a slippery slope when leaders of the pack make bold new moves, causing others in the herd to quickly emulate this strange behaviour else risk perishing in the jaws of inertia.

What do you think?

Are you employing e-commerce strategies on Facebook?
Let us hear from you. Comment here.

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – — – – – –

Read the Wall Street Journal article. Also reprinted here.

Zuckerberg Portrayal “dour” in The Social Network

The Social Network - a Sony Pictures Film

Sony Pictures

Waiting to see “The Social Network“?

This reviewer sums it up.

…it’s just too hard to look at a movie like this right now
with 20-20 hindsight as we’re all still living it.

Really?

“The Social Network” is a film written by Aaron Sorkin, creator of The West Wing, and directed by David Fincher, that seeks to portray the birth and development of the social network, Facebook, along with its founder, Mark Zuckerberg.

More like “damage control,” this review does more to try to kill the messengers’ credibility, Sorkin and Fincher, and hold a torch to the herculean trials of Facebook’s founder than in taking a hard look at the film’s creative presentation of historical information as social commentary.

Time to get a ticket.

What’s your review?
Have you seen The Social Network? Comment here.

Read the full review.

Facebook is down? Whoa!

A picture worth a thousand words… or dis-likes.

Facebook the social network giant went down today

Facebook Goes Down – Again

It’s not just your computer.

Seems the Facebook servers were down again today. Reports across the web confirm the social networking service was offline.

Facebook’s tweet confirmed it. You can also get real-time Facebook status updates at Downrightnow.

Since this is the second time in two days, the social network giant might need to get its own version of the fail whale.

Facebook servers are down

Related posts

How Can Twitter Help Information Overload?

Twitter

Can the world’s largest broadcaster actually help “information overload”?

Evan Williams, CEO of Twitter gets deep in a discussion  at Girls in Tech fireside chat at Kicklabs in San Francisco.

…recipient-based media can scale better
“in a world of infinite information.”

– Evan Williams, CEO Twitter – On information overload and Twitter scalability.

Get the scoop on Gigaom.

Gowalla Adds Sentimental Tagging with Highlights

Gowalla releases Highlights

GoWalla, the a location-based social networking service, released a new feature “Highlights” that’s out to build the world’s most social map.

Highlights lets you personalize different places with pre-defined category labels like “Date Night.” Thus, you can now tag your own personality or sentimental memory of a place around the world.

Read more on SocialTimes.

Will Future CEOs be Social?

Mark Cuban at the Web 2.0 conference 2005.

Mark Cuban, Chairman HDnet - via Wikipedia

As younger CEOs replace older ones, news consumption habits
change and social media continues its trend towards ubiquity.

What will our companies look like tomorrow?
How will future CEOs reflect today’s younger more social culture?

The following summarizes key points of Mashable’s great post on how future CEOs will use social media.

Can Today’s CEO be Social?

What’s the big deal? This is simply another medium for me to
listen to my customers, and talk to my customers.

Bill Marriott, Chairman, CEO of Marriott Int’l, talking about blogging

The CEO Today
George Colony of Forrester Research claims there we need a new model of social participation to facilitate the demands of today’s CEOs, citing that today.

  • Most of today’s CEOs are not social.
  • None of the CEOs of Fortune Magazine’s top 100 global corporations have a social profile
  • CEOs fear the risk of litigation
  • CEOs say they don’t have the time to be on social networks

Social Media combines huge scale (tons of people talking)
with massive granularity (ability to dig deep into one response).

– Seth Priebatsc, CEO (21y/o) SCVNGR

Photo of Craig Newmark.

Craig Newmark, CEO Craigslist - via Wikipedia

Seeing Social Media as an Opportunity

Transparency and authenticity are two important factors in our work
and social media allows us to amplify both in a significant way.

– LIVESTRONG CEO, Doug Ulman

CEOs considering using social media – Forrester’s CEO, George Colony.

  1. Target the right audience
  2. Define a clear reason to be social
  3. Set up social expectations
  4. Choose the right platform(s).

Embrace the Third Way
CEOs will lower internal organizational barriers so that it can engage the public at every level directly in achieving shared outcomes.

Mark Cuban, CEO, Twitter Profile

Recruiting and Scouting
CEOs will scout out the competition and search for potential acquires via social media properties.

Social Measurement and Monitoring
In the future, every CEO will have a social media dashboard.

Does your CEO use social media? Tell us here.

9 CEO / Top Exec Blogs to Know

Craig Newmark, CEO Craigslist
Bill Marriott, CEO Marriott Int’l
George F. Colony, CEO of Forrester Research
Richard Edelman, CEO Edelman PR
Guy Kawasaki, Managing Director Garage Tech Ventures
Ev Willliams, CEO Twitter
Tony Hsieh, CEO Zappos
Mark Cuban, Owner Dallas Mavericks / Chairman HDnet
Jonathan Schwartz, CEO, Sun Microsystems

Read the full Mashable post here.


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