Twitter: 90 million new messages a day, 130 million searches this August, 160 million international users, and nearly three-quarters (71%) of all tweets go un-answered or without being retweeted.
That’s according to social media analysis tool maker Sysomos.The majority of all tweets are one-way “conversations” into the ether. Or are they?
Of 1.2 billion tweets posted over a two month period that Sysomos analyzed:
- Only 6 percent of tweets garner a retweet.
- 23 percent of tweet get an @ reply.
- 96.9% of replies and 92.4% of retweets occur within an hour of the original post.
So it’s not you. It’s just everybody else: reading, and not retweeting your stuff.
If a Tweet Falls in the Forest…
Do tweets have value? Does tweeting have value. Does Twitter even matter?
So if 71% of all tweets go un retweeted or replied to, a lot of people are probably asking themselves right now, “what is the value of the tweet?”
One thing I see missing in the study is data of user/followers consumptive behaviours and engagement sentiments; how are Twitter users disposing of the information itself (tweets), and what is their experience in engaging the information?
Asking users, “what are you doing with the information of those you follow?” and “how do you feel when you read a tweet?” would round out the data set to find value in: 1) how the information being used, and 2) how the act of engaging the information stream (tweets) is perceived (strictly informative, entertainment, comforting, etc). This user data may give a little more insight into the Sysomos dataset before drawing any conclusions on its relevance or importance of Twitter, tweeting, or the value of our tweets.
Care to Retweet or Comment?
Read more at Alltop.
- 71% of tweets produce no reaction (holykaw.alltop.com)
- The Short Lifespan of a Tweet: Retweets Only Happen Within the First Hour (readwriteweb.com)
- Most Tweets Produce Zero Replies or Retweets [STUDY] (mashable.com)