Posts Tagged 'streaming'

14 Slides Business Needs to Thrive in the Social Web

Neil Perkin gave a keynote with a slide deck that would rival Lawrence Lessig’s.

Perkins presents key data points for navigating the social web, which resonate success for anyone engaged in social media, social networks, or simply using their smartphone.

Here are 14 slides business (or anyone) needs to know:

  • #8 – About 70% of the digital universe is generated by individuals.
  • #14 – Media brands are increasingly defined less by the platform and more by the community
  • #15 …the means of production and distribution are shared…
  • #18 …the purpose of information is to foster communication  — M.Zuckerberg.
  • #21 …attention is increasingly earned…
  • #22 …creating and supporting groups…
  • #23 …engaging and nurturing its community…
  • #25 …how can you help that comunity do what it wants to do  — M.Zuckerberg.
  • #29 …you are what you share  — C.Ledbeater
  • #31 …companies must act faster, responding in real time, to keep apace with its customers.” FarisYakob
  • #32 …its about responsiveness…
  • #38 …create content and services that [is] worth passing on.
  • #51 – Americans between the ages of 8 and 18 spend on average 7 1/2 hours a day using some sort of electronic device
  • #58 – New ways to tell stories…

Be There. Share. Show You Care.

The bottom line? The road to success will be earned by those who create and share an endless stream of information, and whom participate to support within their communities.

Feed your community. Grow your influence.
Feed your community. Earn their trust.
Feed your community.

What are you sharing?

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Twitter’s new ad platform resonates with buzz and value: Steve Rubel, Forbes, Twitter

Twitter releases new ad platform. Image courtesy of Webrulon.com

Seems everyone is talking about the social media darling, Twitter and its ad platform newly released this week.

Digerati, Steve Rubel, SVP, Director of Insights for Edelman Digital unearths some insights on the prospective value and impact of Twitter’s ad platform in an interview with Forbes.com.

Forbes’ gives good insight on consumer’s behaviour relative to ad consumption in a streaming environment.

“[T]he “destination Web era” (where we browse from site to site)
is over. Today, more of us are consuming content in stream form.
If you’re not in the stream when a tweet hits, you’re likely to miss it.
With this new program, advertisers can now pay to get around this –
which is significant – and target their tweets accordingly.”

Read the full interview here.

Monitor Twitter’s ad platform buzz here.

Read Twitter’s Blog post here.


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