Posts Tagged 'transparency'

$104BN Company, Siemens Sets the Bar on Social Media Implementation

In addressing the “quality gap” in social media content across the web, Siemens, the $104BN German corporation, demonstrates how it has embraced the meaning of social media throughout its corporate structure in this post.

Siemens sets the bar on social media implementation
where it can not only be reached, but better seen
for many companies to now understand.

3 Key Corporate Social Media Values: Siemens

  • Open Corporate Culture

    “[W]e have set up an environment that encourages employees
    to explore using social media in their work very early on.”

    • Transparency

    “Because Siemens can see how its spotlight on certain “off-line”
    events… has achieved near real-time results through working
    with bloggers and online journalists, the understanding of
    the value of social media is increasing throughout the company.”

    “One of the things that Siemens is teaching us is the degree
    to which we can be an honest broker between bloggers, whom
    they increasingly recognize as important to their communications
    outreach, and their senior staff.”

    • Quality, Trusted Authority

    “Siemens is more concerned than most companies with blogger
    ethics, and in putting together our plan to both create a branded
    presence at Cop15, and to create quality and authority in our
    on-site reporting…”

    Corporate Social Media Leadership

    Concurrent to a previous post, simply embracing social media is not the goal. Aligning it to your company goals and objectives, and implementing it openly throughout your organization along those goals, is.

    The remaining corporate challenge is producing quality content. The question is posed, “In what ways can trusted “outside” brands or individuals with strong reputations convey quality more quickly?

    Read the full post at Social Media Today.

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    Facebook Facelift: Guide to New Facebook Home Page, Improves Experience

    Facebook released its new look this past week with a cleaned up interface that, IMHO, offers better navigation for a more pleasant user experience.

    Facebook Redesign 2010

    New Look, Better Feel

    Rolling out releases over its 6th anniversary week was a nice debutante.

    The new Homepage presents a Top Menu with clearly visible icons  for Friend Requests, Messages and Notifications. So no more “Inbox” link. Stark red numbers appear over the upper icons to indicate you’ve got mail or a new notice.

    This is a big improvement, helping users keep their field of vision in the upper half of the screen instead of searching every corner of their homepage to be notified or to IM or to remember where the applications are.

    Transparency Key

    Improving on the transparency of user Account Settings was a key move for Facebook.

    User control your Account settings can all be reached from the Account link on the upper right of the nav bar. Users clearly access these controls to Edit Friends, adjust Privacy settings or Application Settings, check their Credits Balance, more easily access the Help Center or Logout.

    Transparency builds trust. Some of the new Homepage changes move Facebook in a positive direction to restoring that trust with its users.

    Other new Homepage changes feature:

    • Dashboards making Applications and Friends more visible
      and accessible. They moved them up from the bottom nav bar.
    • Limited Profile Friend List setting restricts select “friends’ “view
      of your profile. Read more on Friends List here.
    • Friend Request icon moved to top nav bar upper left;
      increases accessibility and shortens clicks to respond to requests.

    What do Users Think?

    See all of Facebook’s homepage changes here.

    Learn more on Facebook’s Help Center here.

    Space Tweet Sets World’s Distance Record

    The tweet heard round the Universe.

    Astronaut TJ Creamer uses Twitter and social media from the International Space Station, January 22, 2010.

    Space Shuttle Astronaut TweetLearn about the International Space Station at NASA’s website.

    View NASA video on how they are extending the internet into space.

    Follow NASA Twitter updates.

    At G20 Google’s Eric Schmidt Bullish on Future of Innovation and Economy

    In a previous post I cited President Barack Obama‘s appointment of Chief Technology Officer of the United States, Aneesh Chopra to “promote technological innovation to help achieve our most urgent priorities…”

    Seems like the job has gone to Eric Schmidt, CEO of Google.

    Eric Schmidt spoke at the G20 Summit in Pittsburgh for the Pittsburgh Technology Council. There he presented a futuristic view of the possibilities for the advancement in government, business, the economy and in individuals, all with an optimistic flair and a keen eye on the data drivers.

    Schmidt’s presented images of cloud computing supported, real-time data exchanges that will inform our daily walks via our smart phones while also driving our domestic policy research initiatives: all based on relevance.

    See choice excerpts from his talk below.

    Watch his video presentation on technology, innovation, and the global economy.

    Eric Schmidt, CEO Google “Pittsburgh Technology Council”

    Here are some key excerpts:

    Growth occurs because of private sector investment and innovation building new products and services that people care about. 2:26m

    Real growth, sustainable growth comes from the investment of businesses and services that we all take advantage of. 2:42m

    Pittsburgh is a great story. 3:30m

    Eric Schmidt coins “Gutenberg’s Law”:
    History has demonstrated that there is a direct correlation in an amount of info available to the average citizen and economic growth and the progress of that citizen’s country. 4:35m

    The more information that’s available the more that smart people can act on it. 4:56m

    I’m one of those people who believes that there are smart people everywhere. 5:04m

    And so in the global competitive model… is that you have an openness about information and that you use the information tools. 5:09m

    The cycles of society have accelerated. The ups an downs- all because of the transparency and connectedness of all of us. 5:55m

    We now respond to things in a global context that we would have never even known about event 10 and 20 years ago… 6:08m

    On the correlation between information and economies:
    World Bank Study: 10% of increase in high speed access, economic growth was 1.3% points…

    So this stuff works. And it works because of globalization, globalization of information, globalization of markets. 6:50m

    Japan leads in the speed of broadband. 7:21m

    The avg Japanese city dweller has a 160Mb connection… Which is inconceivable to us here. 7:23m

    The New US standard is capable of generating 50Mb per second connection. That manages to bring us to 13th in the world in terms of broadband penetration. 7:31m

    The data that’s being generated is overwhelming. 487 exabytes of data information was created in 2008. That’s double of 2007. 7:58m

    Today we are generating about a zettabyte of bytes. 8:15m

    We estimated that the data generated by all of humanity from the inception of humanity to 2003 was about 5 exabytes. 8:25m

    We have generated the entire world’s humanity of information… in the last 2 days. This is an explosion. And its an explosion with far reaching implication for all of us. 8:35m

    There were 77 million smart phones sold last year. 9:13m

    10 years from now… it will be possible to have all of music ever recorded on your ipod. 9:30m

    The average teenager is now going to send 10,000 text messages a year. 10:00m

    Historically you knew a hundred or 200 people in your tribe, and now feel like you’re a global citizen. 10:25m

    All of these people are spending all of their time contributing stuff to each other. 12:08m

    So the information you get is now more likely to be from your friend, or person to person, user to user. 12:13m

    We’ve finally have now seen the breakdown of the traditional hierarchy of single individual to broadcast. 12:21m

    The majority of information you that get everyday the way that you hear and the heuristics and the judgments that you make are from what your friends generate and from what your peers recommend, and that a permanent and important change in how our society works. 12:27m

    “Remember what I read yesterday, remember what I know. Don’t tell me something I already know, tell me something I don’t know…” those technologies are already available today. 13:14

    On cell phones:
    You walk down a street it can tell you everything that happen on the street if you love the history of where you are. It can suggest where you will l go. It can predict where you will be 13:42m

    So now you got the same ability to connect to things real time. 14:34m

    All of a sudden this notion of real time tracking become useful for all of the things we take for granted. 15:29m

    Because we can do real time data now, of the economy, of what people are doing, of what people are thinking, and what people are reading, we really can know the questions that we have to estimate from our friends – and we can do it scientifically. 16:11m

    Had we done the same thing [network all the computers] we would have know that this horrendous [financial economic] crisis – we would have seen it coming. 17:03m

    Had we been transparent and open we would have could have avoided the horrendous pains that the globe has gone through. 17:26m

    Google Chief Economist, calls this time a Period of combinatorial innovation: its the system of innovation and its innovation all working together going as fast as they probably can. 17:51m

    This is analogous to what happens standardizing the mechanical parts in the 19th century. We are doing the same thing with standardized of internet components. And that standardization has now made it all possible. 18:34m

    When you want to see innovation, you will see it in these creative communities, little companies that have banded together. Small groups of people that have a mission and they try something and they try something. 18:59m

    If you want to look for the face of innovation… look instead for this messy creative unstructured interesting, full of creative people kind of a model. Cause that’s will innovation really occurs. And that where the innovative people ultimately will go. 19:29m

    So what happens is that this creates the opportunity to do businesses called micro multinationals: these are 10 people who see themselves serving a global audience. 19:56m

    These are the business that are going to create the jobs that will get us where we need to go. 20:19m

    What happens is as we lower the entry price, there are also ad models where a lot of money is going to these small company which allows them to get to the next stage and see how far they really can get. 20:22m

    Cloud Computing: the opportunity we all have is to let people manages these data centers and you can do what you do best. 21:24m

    What is interesting to this phenomena, is that size isn’t such a big barrier to entry as before. 21:49m

    WSJ: There are more than 452,000 people say that blogging is their primary source of revenue. That’s even more than the number of lawyers we have in our country. 21:58m

    This is a permanent shift in the economics of our world around us. 22:25m

    Mobile phones everywhere, data everywhere: what does the world look like? Humans will do what humans know best, which is to be human. 23:11m

    What will computers be good at? They’ll be at remembering everything, to recognize everyone, to know where everyone is, predict short term future, and continue to beat us in chess. 23:00m

    What happens when all of this get put together, is that the world becomes more ambiguous, the world becomes more shades of gray. 23:59

    The kinds of leaders  and leaders we have are the ones who flourish in ambiguity. 24:30m

    And because of this, it gets harder because of sophisticative techniques to know exactly what the”truth” is. 24:45m

    But legitimate Truth groups, ones are actually have to get a message out, will have to battle with well funded targeted literally people trying to deceive because it will be in their economic interest to do. 25:03m

    There will be possible to do clever forgeries…. All of us will have to learn how to deal with that and how to detect it , and hopefully how not to be influenced by them. 25:35

    And in a world with of essentially perfect copies, people will be quite happy with a copy of an original because the digital copies will be so good. This has a lot of implication for how the content and media world work. 25:46m

    In this new world there will be more bubbles. The bubbles will be higher, faster and up and down. Cause its true of all markets. We’ll all have to get used to that. 26:15m

    The only answer… is about transparency. In this situation that I’m been talking about: open government, open activities, open standards, open networks- is really the only way.26:48m

    Information hiding is ultimately a bad thing in these sort of open networks. 27:11m

    Another thing that people should do is they should stop consuming energy and start consuming data. 27:40m

    All of the issues we face with climate change can be addressed in many many ways by much smarter use of information to control and use our energy. 27:49m

    And climate change is clearly between deadly nuclear power is really two of the great threats to the world moving forward. 28:00m

    We are going to use computers and use information to be more careful with how we use the most precious resource we have all around us. 28:45

    Everybody is going to be a critic in these new models. 28:35m

    Another thing that we can do is take advantage of the fact that the network is more powerful then your computer. 29:50m And this is going to happen now with so many people having mobile phones in many powerful new ways. 30:00m

    Let’s make sure that the principle that’s established in this dialogue is that extremist don’t win. 30:40m

    Let’s make sure that we use the collective wisdom of us to understand of what good and whats valid and lets have both the decency and the proper approach to try get to the bottom to what the real truth is on any particular issue is. 30:51m

    Growth is going to come from… the investment and the decisions that are being made in cities like here and by groups like this. 33:19m

    One of the strategies is “optimism.” Literally when people feel better they invest and they get better. 33:41

    Eric Schmidt quotes De Tocqueville (1831):
    America is unique because of its abundance of land, its absence of a king, and its democratic and egalitarian institutions and values. 34:15

    From my perspective this story I’m telling reflects the possibility of newness, new places new people to be heard, new institutions that must earn and re-earn their relevance. That’s the challenges that we face: every govt, every CEO, every citizen. 34:40

    I personally believe in the genius of the American People. 34:57m

    When I look at my own story… what I see is creativity and the power of technology, and the genius of people working hard in small groups doing clever things. 35:03m

    Where is the growth going to come from? And its going to come from exactly here and exactly in this right way, and I’m excited to be a part of that. 35:27m

    Grand Vision?
    What technologies or societal advances (transparency, etc) do you think will be central to facilitating our economic recovery and future prosperity?

    Amos White is an Social Media Marketing Evangelist and public speaker.
    Follow Amos on Twitter @Mos42

    Tweeters for Hire: Big Business’s Human Engagements

    Watching major corporations take the plunge in social media is more than an experiment.

    According to this AP article companies are diving in to humanizing their brands.

    “Multinational corporations, such as Ford Motor Co. and Coca-Cola Co., are beginning to use social media to increase positive sentiment, build customer rapport and correct misinformation, says Adam Brown, Coca-Cola’s Atlanta-based director of social media.”

    Fallen on Deaf Ears?
    Hardly. Transparency and openness in communication seems to go a long way for both companies and their consumers.

    The article cites that, according to Ford  Motors’ social media strategist Scott Monty, “You’re addressing whoever wrote the original comment. But you’re doing it in the public square.”

    Read the full post here: More Big Businesses Hire Tweeters.

    NextGov Streams Live US Govt Tweets

    Know what your government is up to? logo_nextgovNextgov does.

    Nextgov, the web site service launched this spring by Government Executive Media Group, has a Web 2.0 tool dubbed “The Feed” that aggregates official Twitter feeds from federal government agencies on its website.

    The Feed displays the real time tweets from The White House, SEC_News, U.S. Coast Guard, NASA and more.

    NextGov is the interactive online home for federal managers interested in technology-based business solutions. Nextgov.com is designed as a meeting place for government and industry managers to share insights on deploying IT successfully to achieve agency missions.

    You no longer have to wait for CSPAN to report on what your federal agencies are doing now.

    See NextGov’s tweet stream: http://www.nextgov.com/thefeed/.

    Read more about NextGov here.

    Amos White is an Internet Marketing Evangelist and public speaker.
    Follow Amos on Twitter @Mos42 and on his blog https://amoswhite3.wordpress.com.
    NExtGov Streams Live US Govt. Tweets

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