Posts Tagged 'tweets'

Twitter users send 1 billion tweets per week

1 Billion Tweets Weekly

It took Twitter 3 years, 2 months and 1 day to send a total 1 billion tweets. Now, Twitter users send 1 billion tweets per week.

Twitter users now sending 1 billion tweets per week.

Twitter better for real-time business intelligence

Recent analysis finds Twitter tweets a better real-time predictor for business intelligence.

Image by Ellen Weinstein for WSJ

This was recently reported in a Wall Street Journal article.

By monitoring the tweet “buzz”, researchers postulate that consumer behavior trends are tracked easier and quicker through Twitter’s keyword search function to help companies make accurate decisions on inventories.

Researchers analyzed emoticons 🙂  and 😦  on three movies as they were released and correlated them to the success of box office results.  After the first weekend’s peak, two of the movies’ tweet volumes sharply dropped which was consistent with the downward sales trends.

A hat tip to @kcperry1 for the article summary.

How are you using social media in your business?

Share your comment here.

Read the full Wall Street Journal article here.

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

Twitter Data Vizualization in Marketing

How do you visualize a tweet?

Tropicana is now marketing their orange stuff with a cool data visualization over live tweets.

Watch the graph change in scope and design with each post.


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