Posts Tagged 'twitter'

Charlie Sheen PWNs Mainstream Media on UStream, Twitter: #Winning

The Sheen on Sheen: Charlie dumps mainstream media for social media… and is #winning.

Charlie Stream Ustream2

He was fired from the hit show Two and a Half Men, but he is definitely #winning in the online social media.

Pwnd

“The @charliesheen [Twitter] account has highlighted the ability of the Twitter platform to enable individuals to build an owned audience, in real-time, in scale, with a narrative that does not need to pass through the traditional media gatekeepers,”

-Lou Kerner, Internet & social media analyst for Wedbush.

Yes he said owned.

Mystic, Worlock or Social Media Maven

Yes, Charlie Sheen is winning. There is no doubt about that. His public tirades and rants are a turn off and may even be a call for professional help. But regardless of what we think of this man’s tired raving appearances, Charlie Sheen is not missing the social media boat, and in fact, intends to own it.

I really don’t think America only knows what hit them the day after Sheen’s UStream webcast. Dubbed, Sheen’s Korner, the live broadcast showed the notorious celeb along with his posse of confidants promoting Charlie’s case, or cause, to the world; and he did it with record-breaking panache. If you don’t think he is motivating millions, keep watching the dial.

Breaking Records: Winning

After CBS fired Sheen, the star fired back. Sheen launched his social media torpedoes on Twitter and Ustream, and in #winning back his own website name. Charlie then took his case to his public. On March 6 his live broadcast peaked with over 118,000 simultaneous viewers and netted over 1.2 million viewers.

Sheen's Korner on Ustream

Did Sheen miss the boat in not setting up his own broadcast network? Has he failed to leverage his massive television audience and Twitter followers? He may yet marshal his star power to produce his own network shows. A couple unscripted shows is one thing, broadcast network programming with ready-made audience is another.

But he’s still winning.

Social Media Sponsors:  *sigh* Winning

Sheen won celebrity micro-endorsement agreements with Ad.ly, where their top celebrities earn about $10,000 per tweet, and with the backing of Internships.com, his first sponsor, reportedly paid Sheen handsomely for his social media intern search from their service. And as long as he doesn’t implode come May, there will surely be more sponsors to come.

No, Charlie Sheen hasn’t missed the boat. He’s sailing a wave of newfound social media fame.

In fact, ala Conan O’Brien, Sheen took his show on the road, and recently announced a short film role in “Warlocks.” Hardly a ladder climber. Though, how and where the film is released, how many sequels, video game rights, all have yet to be realized in Vatican Assassin Warlock style.

Eye on the Tiger: The Sheen of Sheen

Charlie Sheen appears to have that glow. That Hollywood stardom lustre that says I’m on top: “winning.”

Though whether you believe he’s got #TigerBlood or think that his social media program is #winning, keep a close eye on how this modern-day P.T. Barnum cum Hunter S. Thompson turns social media into his own Trump empire.

Or will it will be Nero?

– – – – – – – – – – – – – – – – – – – – – –

Find the real time Sheen.
Plumb Charlie’s website.

Watch “Winning” Youtube Fan Video <–this rules!

How to wipe Charlie Sheen off your Web browser
A Firefox and Chrome browser extension that blots out Sheen’s name anywhere it appears on the web.

@CharlieSheen Twitter Facts

  • Broke the record for the fastest rise to 1 million followers – 25 hours
  • Just 2 Weeks after launching his Twitter Channel 2,829,389 – #winning
  • First Tweet received the fastest twitter account verification

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Twitter users send 1 billion tweets per week

1 Billion Tweets Weekly

It took Twitter 3 years, 2 months and 1 day to send a total 1 billion tweets. Now, Twitter users send 1 billion tweets per week.

Twitter users now sending 1 billion tweets per week.

Study: Search and Social Amplify Purchase Decisions

“There are still many brands who haven’t figured out why they’re in social media. We still talk to brands that are trying to determine if they should be in social media. The data suggests the two most important subsets in social are user reviews and category blogs, rather than sites like Facebook, Twitter and YouTube.”

– Chris Copeland, CEO, GroupM Search

A recent study shows how search and social amplfy consumer’s purchasing decisions.

Key findings linking social and search together:
– 86% see search engines important in buying decisions
– 30% use social media to create a shopping short-list
– 28% say social media has a valuable impact in creating awareness for brands and products

Overall, the reports finds the onus of increasing purchasing decision through social and search lies with companies better understanding the role of social media for the cultures they serve and their role with and within it.

Read More:
Study: Search and Social Amplify Purchase Decisions | Social Media Today.

US State Department Gets Rapid Response with Twitter Account #Egypt

US State Dept. Creates Arabic Twitter Channel

US State Dept 2.0 Response

In the wake of the Egypt’s social media facilitated revolution, the U.S. State Department launched its own Twitter channel to directly communicate in Arabic to the Arabic speaking people and countries. The Twitter channel has just over 500 followers in its first 12 hours.

See their first tweet.

US State Dept. First Arabic Tweet

First Tweet Translated – via Google Translator

Recognized by the Ministry of Foreign Affairs of America’s
historic role played by social media in the Arab world
and we want to be part of your conversations.”

Not Up On Your Arabic?

No worries. Translate State Department Arabic Tweets here.

Read the full story here.

Visit The State Department Twitter Channel.

Learn More at the US Dept of State.

 

Twitter Founder Supports “Freedom of Expression” as a Human Right #Egypt

Twitter: The Hand on the Cage of Freedom

From Twitter Declares, “The Tweets Must Flow” – Yahoo! News.

 

Twitter is the hand on the cage of freedom

(c) All rights reserved by Mary Wit via Flickr.

“Our position on freedom of expression carries with it
a mandate to protect our users’ right to speak freely
and preserve their ability to contest having their private
information revealed.”

–Biz Stone, Founder, Twitter

Current political protests in Egypt much like those of 2009 in Iran may again catapult Twitter into the media and internet spotlight. This time the short messaging social network and its Founder Biz Stone called for support of “freedom of expression”as a human right in Stone’s blog post, “The Tweets Must Flow.”

Related

Will RockMelt be Facebook’s Giant Killer?

RockMelt Browser Social Network for Facebook

Kara Swisher of All Things Digital calls it “a big wet kiss to Facebook.”
CNET’s Seth Rosenblatt wonders if it will truly replace Flock.

What is all the talk about?

RockMelt – the new web browser built ground up “for the way people live and work today.” According to its founders, RockMelt was built to “address people’s three top browsing behaviors: interacting with friends, consume news and information, and searching.” Well, that is if you are a Facebookaholic or believe that Facebook will be the operating system of the future.

While RockMelt is definitely a plus, it more or less offers a browser interface that lays over your Facebook experience, allowing you to more easily mix your web browsing content into your Facebook news stream and share directly with friends. A small enhancement on both the Chromium open source browser and Facebook.

RockMelt works by drawing your data from Facebook and then posits it into the cloud. You log into RockMelt via a Facebook sign-on button from no matter where you are. Then RockMelt delivers your friend data, layout, updates, bookmarks, settings and browsing data from the cloud each time you login.

Visually it pulls your friends out of the browser and keeps them in view on the left side of the browser while you pursue the web. RockMelt puts your apps, Facebook news feed and profile, Twitter feed and RSS feeds on the right side of the browser, somewhat ala Yoono.

RockMelt sidebars makes key objects visible and edgy.

RockMelt brings your social experience topside with 2 sidebar columns (see top pic).

The left sidebar is your “Friends Edge,” displaying your Facebook friends. It can sort by Alpha , Who’s Online, Favorited or Show All Friends. It shows their online status in green (online), yellow (busy) or gray (offline). Selecting a friend open a smaller window displaying their updates, a chat tab, and a Wall link to write on their wall.

The right sidebar is the “App Edge.” Here it displays your Facebook Profile, pages, Twitter and RSS feeds, or recent pages visited for easily drop in to your social networks.

It also shows more of the news stories, so you can get more of a preview without opening another tab or clicking over to the page.

RockMelt Social Network Browser: Twitter Edge

RockMelt Downers

Choice and lack of privacy. Users must first “Accept” to let RockMelt share information with Facebook in order to download the browser and can only activate RockMelt browser by signing in to Facebook. So now, RockMelt will be gathering even more of your personal information at Facebook like your complete search and browsing habits, RSS feeds and extensions used. While this may make RockMelt a “killer” acquisition target for Facebook with the exclusive Facebook integration, it limits user choice to exercise options over what information they want to “share” or make accessible to anyone online.

RockMelt purportedly does not disclose information about data collection. According to its founders, RockMelt will “provide a new, highly social browsing experience in line with the web habits of today’s computer users.”

However, users’ web habits are their own. That’s why we have a privacy policies to protect both web service companies and users, right?

If it wants to build a credible user base, RockMelt should adopt a policy of transparency and disclose what it collects and to whom it provides access to (third parties) in the cloud. Especially since it has close links to Facebook. RockMelt is partly funded by Marc Andreessen, the browser titan of  both Mosaic and Netscape. He sits on Facebook’s Board and his venture group Andreessen Horowitz is a major backer of RockMelt. With the recent privacy lawsuits against Facebook, it might be good for RockMelt to fully disclose upfront.

RockMelt Social Network Browser: Facebook Edge

There are other places for improvement. The browser is built for laptop/desktop screen use and not for mobile, but that is sure to come later. The News Feed doesn’t allow you to select who you want to follow, it instead uses the Facebook algorithm which chooses for you whose news you get. And RockMelt doesn’t yet support real-time Twitter updates.

While Flock was the first and formerly only social network browser, RockMelt can make browsing and using Facebook so much easier and fluid. A big plus for hardcore Facebookers and for this new entry into the browser market.

But is RockMelt really an evolution of the web browser? Will it be the giant killer to take down Google Chrome, IE or Firefox? Meh. Though it is an improvement anyway.

Give it a whirl here.

Does Twitter Matter?

Twitter Badge Retweet
Network Effect

Twitter: 90 million new messages a day, 130 million searches this August, 160 million international users, and nearly three-quarters (71%) of all tweets go un-answered or without being retweeted.

That’s according to social media analysis tool maker Sysomos.The majority of all tweets are one-way “conversations” into the ether. Or are they?

Of 1.2 billion tweets posted over a two month period that Sysomos analyzed:

  • Only 6 percent of tweets garner a retweet.
  • 23 percent of tweet get an @ reply.
  • 96.9% of replies and 92.4% of retweets occur within an hour of the original post.

So it’s not you. It’s just everybody else: reading, and not retweeting your stuff.

If a Tweet Falls in the Forest…

Do tweets have value? Does tweeting have value. Does Twitter even matter?

So if 71% of all tweets go un retweeted or replied to, a lot of people are probably asking themselves right now, “what is the value of the tweet?”

One thing  I see missing in the study is data of user/followers consumptive behaviours and engagement sentiments; how are Twitter users disposing of the information itself (tweets), and what is their experience in engaging the information?

Asking users, “what are you doing with the information of those you follow?” and “how do you feel when you read a tweet?” would round out the data set to find value in: 1) how the information being used, and 2) how the act of engaging the information stream (tweets) is perceived (strictly informative, entertainment, comforting, etc). This user data may give a little more insight into the Sysomos dataset before drawing any conclusions on its relevance or importance of Twitter, tweeting, or the value of our tweets.

Care to Retweet or Comment?

Read more at Alltop.


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