Posts Tagged 'viral'

Swan Dive! Old Spice Man Doubled Sales

Stronger than a karate chop. More viral than Susan Boyle.

The Old Spice Man racked up both explosive web traffic and sales for the makers of the men’s body wash brand.

According to WARC, as reported on Mashable, “Nielsen data shows that sales of the Old Spice Body Wash range as a whole rose by 55% over the last three months, and by 107% in the last month alone.”

Get the scoop, look here. I’m on a horse!

Related articles

Online Fundraising with Kickstarter: One woman’s campaign

What happens when you combine initiative
with your personal network?

@MediaChick scores a business trip to Denmark

The Woman

Michelle Anderson (aka @MediaChick)
Author / Blogger

The Goal

Destination Denmark.
@MediaChick started a campaign amongst friends, family and her Twitter network to raise $5,000. The funds were to fund her multimedia gathering trip in Denmark for her upcoming digital love story. Read about her “Fund the Future of Storytelling and The Miracle in July” here.

The Campaign Nudge

MediaChick KickStarter 2

The Press

Oregon news story
MediaChick Kickstarter Campaign News Article on TwitPic

via TwitPic

The Campaign Video

See the campaign Video.

The Support

MediaChick gets support

The Finish

MediaChick Fully Funded Campaign

KickStarter: The Microfunding Service

Watch what Kickstarter microfunding campaigns can do:

Online Microfunding Sites Artistic endeavors Non-governmental and citizen initiated projects Funds teachers classroom proposals

Who Benefits from MicroFundraising?

Microfunding is a many-to-one campaign initiative that is greatly enhanced via the internet.
Self-promotion microfundraising, combined with social networks, the potential for virality via networks effects presents a powerful strategy to produce change and dollars that fund small projects.
Michelle’s story is one of word of mouth and warm relationships, personal appeals and a good story told.
Know an artist, student, teacher, community group or village in need of innovative funding?
Who can you share this with?

Vodpod videos no longer available.

more about “Thank you from “My Best Day”“, posted with vodpod

I hope Susan Boyle has an eBook version

Susan Boyle, the British singer and YouTube cum internet sensation who found her viral fame on Britain’s Got Talent, signed her first book deal.

But will it be an e-book?

Vodpod videos no longer available.

Authentically Viral: Susan Boyle in Vintage Video

The “sensational” appeal of the internet and now international phenom, Susan Boyle, Susan Boyle 1984is as authentic as the her divine voice or masterful singing ability.

That her voice is of the calibre of Barbara Streisand is shown a recently surfaced “vintage” video of the chanteuse from 1984. The video was posted on Youtube, as reported in the New York Daily News.

So what’s the appeal?  As in her own words from her TimesOnline interview, “I know what they were thinking, but why should it matter as long as I can sing? It’s not a beauty contest.”

What is Boyle’s internet appeal? Why do we flock to watch, replay and share such content?

We love to root for the underling in a movie or story or tale. And this story is none different.

We were wowed, knocked off our own comfortable seats of our realities of “what should be” when a not-in-today’s-image of a singing sensation lept across our monitors and into our hearts with a song that projects and reflects our deepest aspirations: to deam a dream.

As an artist, Boyle’s transforms our ideas of beauty with a heart stopping voice to fully engage us and virally resonate through the mass world audience with infectious authenticity.

Much like the early viral YouTube video Numa Numa Guy, Boyle transcends our mass media derived norms with an authenticity that connects and is shared as beauty itself.


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