Posts Tagged 'Yahoo'

Killer Marketing Strategies: No free lunch?

Buy someone a meal in a random act of kindness

How far does a compliment or gesture go
in your
social networks?

Let’s be real.

We’re all hopping around the web “Like”ing all sorts of content. We spend hours daily approaching others for business and social relationships without much time or effort genuinely spent enriching the lives, not just business, of those others.

Your brand is your behavior
as seen thru the eyes of others,
both online and off.

When the hallmark of business is relationships, how you enrich your personal and business prospects can add long-tail value to your online social capital.

Your brand is your behavior as seen thru the eyes of others, both online and off. Random acts of kindness add to your social capital bottom line – and to others’. Think “community volunteering” or “philanthropy”.

Here Are 7 Things You Can Do to Build Your Social Capital:

  • Share your thoughts and professional advice as blog comments.
  • Answer a question on a Q&A forum or professional forum.
    (Linkedin Answers, Yahoo Q&A, Mac Users Forum).
  • Leave digital *hugs* on someone’s misfortunate status update.
  • Write a brief post linking to a well written, informative, or provocative blog post.
  • Retweet a company brand or product citation (#CompanyHashtag) you respect.
  • Buy or offer a stranger a cup of coffee.
  • Pay the toll for the car behind you.

Participation and contribution are the glue in building and maintaining social connections.

Add value by helping another’s product or post — or day, and add to your social capital.

Read about one blogger’s random act of kindness.

Related articles

Google increases dominance while Microsoft Bing drops

Google search dominates US and global markets. Bing drops. Yahoo Search falls too.Google_Yahoo_Bing

A recent Mashable post on search market share that shows Google dominating both the US and global markets.

According to Experian Hitwise, Google increased its market share up 1% from from 70.24% to 71.08% in the US. Microsoft‘s Bing however struggles to maintain growth, dropping 5% in the US from 9.48% to 8.96% for September 2009.

Even more remarkable, Net Applications’ Market Share Report shows Google above 80% market share globally. See their report and graph here.

Google gains ground even over the second largest shareholder, Yahoo Search, drops 3% to 16.38% in US market share. Clearly the search engine giant, Google offers online consumers more with its algorithmic results.

What’s Your Analysis?

What is your favorite or most effective search engine? Comment here.

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

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