Posts Tagged 'Yahoo'

Killer Marketing Strategies: No free lunch?

Buy someone a meal in a random act of kindness

How far does a compliment or gesture go
in your
social networks?

Let’s be real.

We’re all hopping around the web “Like”ing all sorts of content. We spend hours daily approaching others for business and social relationships without much time or effort genuinely spent enriching the lives, not just business, of those others.

Your brand is your behavior
as seen thru the eyes of others,
both online and off.

When the hallmark of business is relationships, how you enrich your personal and business prospects can add long-tail value to your online social capital.

Your brand is your behavior as seen thru the eyes of others, both online and off. Random acts of kindness add to your social capital bottom line – and to others’. Think “community volunteering” or “philanthropy”.

Here Are 7 Things You Can Do to Build Your Social Capital:

  • Share your thoughts and professional advice as blog comments.
  • Answer a question on a Q&A forum or professional forum.
    (Linkedin Answers, Yahoo Q&A, Mac Users Forum).
  • Leave digital *hugs* on someone’s misfortunate status update.
  • Write a brief post linking to a well written, informative, or provocative blog post.
  • Retweet a company brand or product citation (#CompanyHashtag) you respect.
  • Buy or offer a stranger a cup of coffee.
  • Pay the toll for the car behind you.

Participation and contribution are the glue in building and maintaining social connections.

Add value by helping another’s product or post — or day, and add to your social capital.

Read about one blogger’s random act of kindness.

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Google increases dominance while Microsoft Bing drops

Google search dominates US and global markets. Bing drops. Yahoo Search falls too.Google_Yahoo_Bing

A recent Mashable post on search market share that shows Google dominating both the US and global markets.

According to Experian Hitwise, Google increased its market share up 1% from from 70.24% to 71.08% in the US. Microsoft‘s Bing however struggles to maintain growth, dropping 5% in the US from 9.48% to 8.96% for September 2009.

Even more remarkable, Net Applications’ Market Share Report shows Google above 80% market share globally. See their report and graph here.

Google gains ground even over the second largest shareholder, Yahoo Search, drops 3% to 16.38% in US market share. Clearly the search engine giant, Google offers online consumers more with its algorithmic results.

What’s Your Analysis?

What is your favorite or most effective search engine? Comment here.

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

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  • Facebook tackles the question of whether social media is bad for us - Engadget December 15, 2017
    EngadgetFacebook tackles the question of whether social media is bad for usEngadgetIn general, the research seems to suggest that if you use social media like Facebook to connect with others, there can be benefits, but if you're using it more passively and mostly just reading content, there can be some negative effects. In one study ...Facebook defends […]
  • Social Media Rules - Parade December 16, 2017
    Social Media RulesParadeA friend has created social media accounts for each of her two cats and two dogs on several websites. The terms of service for these sites prohibit accounts for animals (other than humans). She told me that she has had her pets' accounts for more than ...
  • How Can Banks Use Social Media To Engage Millennials? - Forbes December 16, 2017
    ForbesHow Can Banks Use Social Media To Engage Millennials?ForbesAs financial services firms increasingly adopt social media to communicate with customers and investors, they worry about regulatory challenges. Firms must capture and retain business records wherever they occur, including social media. Firms must ...
  • USC professor: Social media can help with social anxiety - Spartanburg Herald Journal December 15, 2017
    Spartanburg Herald JournalUSC professor: Social media can help with social anxietySpartanburg Herald JournalA former Facebook executive recently said he believes social media is “ripping apart the social fabric of how society works,” but a University of South Carolina professor says social networks like Facebook and Instagram have made social interactions .. […]
  • So, your 13-year-old wants Snapchat? Social media contracts can help say cyber safety educators - The Advertiser December 16, 2017
    The AdvertiserSo, your 13-year-old wants Snapchat? Social media contracts can help say cyber safety educatorsThe AdvertiserAlso, how to use social media kindly – talk to them about what kindness looks like.” Cyber safety educator Jordan Foster agrees, saying these types of agreements provide a useful and transparent reference point for children to help “guid […]

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