The Rise of Women in Social Networks

Brian Solis’s recent analysis of the 20 Top Social Media sites reveals interesting statistics on who is using these social media sites.

Most notably is more than the presence of women, but their clear dominance throughout the socialsphere.

  • In 16 of 20 top social media sites, women equaled or dominated men in number of users.
  • Women dominated in the top 2 social media sites, Facebook (57% women, 70.27M users) and MySpace(64% women, 70.25M users)

In interpreting the data, Solis challenges marketers and PR specialists is to participate as community managers, in contrast to the standard modus opendi of top down, one-to-many marketing.

The key lesson for marketers is a choice to participates as a social member in these sites to discover and mine the richness and network complexities.

Each network possesses a vibrant culture and ecosystem that is powered by context and connected by influential social graphs.

Inclusion begins with consistent demonstration of trustworthiness via presence, sharing, support and contributory content of value.

For complete statistics, read the full post here.

Sound off

How do you assure your marketing strategies are participatory and sensitive to community member needs?


Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42
About these ads

0 Responses to “The Rise of Women in Social Networks”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


AddThis Feed Button

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 31 other followers

My Tweets

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Social Minded

iPhone...Eye Phone?

web 3.0

Santa Cruz Clifftop Hula Hoop Rave

Giant Pendulum: COSI in Columbus Ohio

Red Paddle Wheel

More Photos

RSS Social Media in the News

  • How the Ottawa shootings unfolded on social media - The Guardian October 22, 2014
    The GuardianHow the Ottawa shootings unfolded on social mediaThe GuardianHow the Ottawa shootings unfolded on social media. Police said one victim died of injuries after shooting in Ottawa, but earlier suggestions of multiple suspects appeared to be false. Emergency responders attempt to secure a portion of downtown Ottawa.
  • 5 Tips for Using Social Media During Conferences - Mashable October 23, 2014
    Mashable5 Tips for Using Social Media During ConferencesMashableFeel free to share your thoughts or opinions on what's happening, of course, but your goal should be to keep that good energy going and be positive on social media. Even if you don't like one of the speakers or completely disagree with something he or ...
  • Seven tips to score travel deals on social media - USA TODAY October 23, 2014
    USA TODAYSeven tips to score travel deals on social mediaUSA TODAYTravel providers lure social media stars with special perks, discounts and freebies nowadays. Check-ins on Foursquare or Facebook, tweets, retweets and Instagram posts are traded as currency in exchange for loyalty points or discounted rates. In most ...and more »
  • Social media takes back seat to in-person networking - Midland Reporter-Telegram October 22, 2014
    Social media takes back seat to in-person networkingMidland Reporter-TelegramUnlike the technology and entertainment industries that rely on social media to recruit and retain customers — particularly during trade shows that get international coverage — exhibitors at the oil show were content with giving away free items and ...and more »
  • Social media scheduler Buffer goes big with iOS 8 update optimized for iPads - Macworld October 23, 2014
    Social media scheduler Buffer goes big with iOS 8 update optimized for iPadsMacworldSocial media addicts, self-promoters, and small businesses know the pain of managing various social networking accounts. There are various solutions for helping you schedule and stay on top of posting to your slew of accounts at perfect times ...and more »
  • Social Media Spotlight: 10/23 - October 23, 2014
    Social Media Spotlight: 10/23Redskins.comA quick look at what some of the players have been up to over the past 24 hours through their social media accounts. Each day, Washington Redskins players interact with fans on social media, giving them a sneak peak at their passions and happenings off ...and more »

Follow Me



Get every new post delivered to your Inbox.

Join 31 other followers