The Rise of Women in Social Networks

Brian Solis’s recent analysis of the 20 Top Social Media sites reveals interesting statistics on who is using these social media sites.

Most notably is more than the presence of women, but their clear dominance throughout the socialsphere.

  • In 16 of 20 top social media sites, women equaled or dominated men in number of users.
  • Women dominated in the top 2 social media sites, Facebook (57% women, 70.27M users) and MySpace(64% women, 70.25M users)

In interpreting the data, Solis challenges marketers and PR specialists is to participate as community managers, in contrast to the standard modus opendi of top down, one-to-many marketing.

The key lesson for marketers is a choice to participates as a social member in these sites to discover and mine the richness and network complexities.

Each network possesses a vibrant culture and ecosystem that is powered by context and connected by influential social graphs.

Inclusion begins with consistent demonstration of trustworthiness via presence, sharing, support and contributory content of value.

For complete statistics, read the full post here.

Sound off

How do you assure your marketing strategies are participatory and sensitive to community member needs?


Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42
About these ads

0 Responses to “The Rise of Women in Social Networks”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


AddThis Feed Button

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 30 other followers

My Tweets

Social Minded

iPhone...Eye Phone?

web 3.0

Santa Cruz Clifftop Hula Hoop Rave

Giant Pendulum: COSI in Columbus Ohio

Red Paddle Wheel

More Photos

RSS Social Media in the News

  • Social Media Is The New Blackhat - Forbes July 21, 2014
    ForbesSocial Media Is The New BlackhatForbesWhat happens when fake friends tell fake friends about your product? Does anyone care? Actually, yes, Google Google. They care because of how intertwined Social Media and SEO rankings are. SEO best practices are and should be the foundation of any ...
  • Sharing pictures of corpses on social media isn't the way to bring a ceasefire - The Guardian July 22, 2014
    The GuardianSharing pictures of corpses on social media isn't the way to bring a ceasefireThe GuardianI ask because social media is awash with the blood of innocents. Twitter is full of photos of the murdered children of Gaza. Sometimes carried by screaming fathers, sometimes by blood-soaked women. Some bodies are torn to pieces. One no longer has a ... […]
  • How is social media playing a role in the judicial system? - KSAT San Antonio July 22, 2014
    KSAT San AntonioHow is social media playing a role in the judicial system?KSAT San AntonioSAN ANTONIO - If you've ever been called for jury duty you know it involves a lot of questions posed by lawyers on both sides of a case. It's a face-to-face courtroom encounter that most dread. With growing popularity of social media, the process has ...
  • Fans body shame celebs on social media (again) - New York Post July 22, 2014
    Fans body shame celebs on social media (again)New York PostThis round, we have social media to thank. Everyone from Cheryl Burke of “Dancing With the Stars” fame to Bethenny Frankel has recently come under fire for being too skinny, thanks to images they posted of themselves on Facebook and Instagram.
  • The politics of science in social media - The Guardian July 22, 2014
    The GuardianThe politics of science in social mediaThe GuardianSocial media and policy are both fields in which great promises provoke even greater fears. Every claim that the Web 2.0 is a voice for democratic levelling of hierarchies is countered by alarm over unwarranted governmental surveillance; with every use ...
  • Kerry: Ukrainian separatist 'bragged' on social media about shooting down ... - PolitiFact July 20, 2014
    Kerry: Ukrainian separatist 'bragged' on social media about shooting down ...PolitiFactJohn Kerry made a strong case Sunday tying Ukrainian separatists to the missile that shot down Malaysia Airlines Flight 17. Kerry spoke on all the major networks about what he knows so far about MH 17, the Boeing 777 carrying nearly 300 people that was ...and mor […]

Follow Me



Get every new post delivered to your Inbox.

Join 30 other followers