The Rise of Women in Social Networks

Brian Solis’s recent analysis of the 20 Top Social Media sites reveals interesting statistics on who is using these social media sites.

Most notably is more than the presence of women, but their clear dominance throughout the socialsphere.

  • In 16 of 20 top social media sites, women equaled or dominated men in number of users.
  • Women dominated in the top 2 social media sites, Facebook (57% women, 70.27M users) and MySpace(64% women, 70.25M users)

In interpreting the data, Solis challenges marketers and PR specialists is to participate as community managers, in contrast to the standard modus opendi of top down, one-to-many marketing.

The key lesson for marketers is a choice to participates as a social member in these sites to discover and mine the richness and network complexities.

Each network possesses a vibrant culture and ecosystem that is powered by context and connected by influential social graphs.

Inclusion begins with consistent demonstration of trustworthiness via presence, sharing, support and contributory content of value.

For complete statistics, read the full post here.

Sound off

How do you assure your marketing strategies are participatory and sensitive to community member needs?


Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42
About these ads

0 Responses to “The Rise of Women in Social Networks”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


AddThis Feed Button

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 30 other followers

My Tweets

Social Minded

iPhone...Eye Phone?

web 3.0

Santa Cruz Clifftop Hula Hoop Rave

Giant Pendulum: COSI in Columbus Ohio

Red Paddle Wheel

More Photos

RSS Social Media in the News

  • Obama: Social media makes us see how messy the world is - CNET August 30, 2014
    Breitbart NewsObama: Social media makes us see how messy the world isCNETobama6.png President Obama: "The world has always been messy. In part, we're just noticing now because of social media." The White House/YouTube screenshot by Chris Matyszczyk/CNET. I had always fancied that social media was really social me-dia.Obama Says Social Media Ma […]
  • HEMET: Police connect on social media - Press-Enterprise August 31, 2014
    HEMET: Police connect on social mediaPress-EnterpriseThe Hemet Police Department has dived deeper into social media by partnering with an online Neighborhood Watch-type website and joining two popular social media sites. The department has partnered with Nextdoor, a private social network that allows ...and more »
  • Barack Obama blames American terror fears on social media and nightly news - August 30, 2014 Obama blames American terror fears on social media and nightly Obama blames American terror fears on social media and nightly news. The US president, who was speaking at a fundraising event, said that the world was a much better place than it was in the past. President Barack Obama smiles as he takes ...and mor […]
  • Police agencies want access to applicants' social-media passwords - SFGate August 30, 2014
    SFGatePolice agencies want access to applicants' social-media passwordsSFGateMany employers already browse the social-media accounts of job applicants, but are limited to the publicly viewable pictures and information. The increasing use of privacy settings means most information and messages are not searchable without added ...
  • 7 Sins of Social Media Marketing - Mashable August 28, 2014
    New York Times7 Sins of Social Media MarketingMashableThis article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. Remember when social media was a new, unchartered territory for brands? Consumers flocked to platforms ...How Social Media Silences DebateNew York TimesSocial […]
  • Talk About Social Media "Rules" with Your Partner Ahead of Time - Lifehacker August 30, 2014
    Talk About Social Media "Rules" with Your Partner Ahead of TimeLifehackerMany of us have gotten into arguments with spouses or significant others when one partner has "overshared" on social media. An understanding in advance may avoid these fights. Over at relationship blog Your Tango, they've got a list of agreements you ...and more […]

Follow Me



Get every new post delivered to your Inbox.

Join 30 other followers