Posts Tagged 'social'

Study: Search and Social Amplify Purchase Decisions

“There are still many brands who haven’t figured out why they’re in social media. We still talk to brands that are trying to determine if they should be in social media. The data suggests the two most important subsets in social are user reviews and category blogs, rather than sites like Facebook, Twitter and YouTube.”

– Chris Copeland, CEO, GroupM Search

A recent study shows how search and social amplfy consumer’s purchasing decisions.

Key findings linking social and search together:
– 86% see search engines important in buying decisions
– 30% use social media to create a shopping short-list
– 28% say social media has a valuable impact in creating awareness for brands and products

Overall, the reports finds the onus of increasing purchasing decision through social and search lies with companies better understanding the role of social media for the cultures they serve and their role with and within it.

Read More:
Study: Search and Social Amplify Purchase Decisions | Social Media Today.

Be a Star: One Day Left to Get in Next Ridley Scott Film

Life in a Day - Youtube, Ridley Scott video project

Got your Flip, video camera or cell phone at the ready?

Join Youtube and film maker Ridley Scott Saturday, July 24 in filming in what promises to be an historic participatory video project, Life In A Day.

Learn more on the social video conversation here.

Video: How to Foursquare

What is Foursquare?

Still wondering about the online location-based social service? Check out this video.

[howcast url=http://www.howcast.com/videos/386406-How-To-Unlock-Your-World-With-Foursquare]

Social Media Helping in Gulf Coast Oil Crisis

Expedia Oil Spill Help Tweet

Social media has played a pivotal role in engaging and educating the public as well as monitoring and mobilizing reponse in the wake of the BP oil spill.

Whether or not you believe that social media has become the message, our use of social media has played a crucial and beneficial role in the public response, mobilization, continued education on the Gulf Coast event status and impact, and subsequent advocacy to change or ameliorate to avoid future such incidences.

Is the Media the Message?

The message here is that social media is the preferred mode of communication of the day. It is the way we choose to connect one another and relate to our environment, and in this case to save it..

Is the publishing industry dead?

A Picture of a eBook

Image via Wikipedia

Is the publishing industry dead?

Garrison Keillor make a plaintive case on self publishing’s disruption to the publishing industry, reminiscing of the days where paper meant something and being “an author” was a rite of passage for a chosen few.

Self publishing is as easy as a text, a tweet, a Blurb, or an eBook on Scribd or Lulu.

…that is the future of publishing: 18 million
authors in America, each with an average
of 14 readers, eight of whom are blood relatives.

So how do writers, journalist, poets publish to survive? Will publishers themselves survive by aggregating and redistributing online content down new channels to expand the individual’s reach?

Keillor’s lament and the continued growth of self publishing underscores the need to continuously build our personal and professional networks as this socially mediated mode of communication, the internet, continues to provide greater and greater access and voice to millions who have something to say.

Read Keillor’s post here.

The Biggest Social Media Mistakes (a Jay Baer Interview) | Social Media Examiner video

Vodpod videos no longer available.

More about “The Biggest Social Media Mistakes (a …“, posted with vodpod

Are you a Change Agent?

It’s not even New Years Day and I’m all about change.

I’m talking about all those tools and occasions we use to remind ourselves that we are human and can always do better in our lives:

  • The New Year’s resolutions
  • New to-do lists
  • New business plan to execute

But What Creates Change?

Personally and professionally, I am collaborating with others to develop and share change strategies that inspire you to pursue a social path to create the desired changes you seek in your work, in your business, in your life.

I find that if we really want to achieve a systemic change in our business, in our lives or in the world, we need to lead as the agents of change.

Here are 8 questions

To help you develop your change strategies consider these:

  1. What changes do I desire moving forward?
  2. What are the negative patterns and influences I need to change or remove?
  3. What motivates me to produce these changes?
  4. What changes do I need to make so that I can achieve this?
  5. What communities do I need to engage to create these changes?
  6. Who have we shared these strategies with for feedback and reflection?
  7. How can we creatively share and implement or strategies?
  8. Where will we integrate these change strategies in our lives, relationships or business plan?

Are You a Change Agent?

Leadership as an agent of change is the strongest strategy to produce change in and around you. See two inspiring examples below of change agents leading the way.

So what are you doing to create change?
Share your comment here.

See more at Volksvagen’s innovative website. http://thefuntheory.com/

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

Subscribe

AddThis Feed Button

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 33 other followers

My Tweets

Social Minded

RSS Social Media in the News

  • How to add photos you already took to social media stories - Mashable August 19, 2017
    MashableHow to add photos you already took to social media storiesMashableStories started with Snapchat, then Instagram and Facebook added their own versions to try and win our loyalty. There are crazy amounts of ways to make your story unique within each app. But you might not know that you can also post old photos in your ...and more »
  • Taylor Swift wipes social media accounts; website goes dark - Atlanta Journal Constitution August 19, 2017
    Atlanta Journal ConstitutionTaylor Swift wipes social media accounts; website goes darkAtlanta Journal ConstitutionTaylor Swift has wiped her social media accounts clean, and fans of the singer are trying to figure out why, Billboard reported. >> Read more trending news. On average, Swift has put out a new album every two years since her debut in 2006. […]
  • On vacation, take a social media vacation: Our Turn - Poughkeepsie Journal August 19, 2017
    Poughkeepsie JournalOn vacation, take a social media vacation: Our TurnPoughkeepsie JournalBut I held off from posting any of it to social media that week. Meanwhile, toward the end of my trip, I saw a friend posting pictures while on a spur-of-the-moment trip to Dubai. (I'll spare you his name, but if you're a regular reader you likely know ...
  • Social media buzzing following decision to cancel Centennial football season - Baltimore Sun August 19, 2017
    Baltimore SunSocial media buzzing following decision to cancel Centennial football seasonBaltimore SunThe news that Centennial High School will not be fielding a varsity football team this fall (FULL STORY) was met with a wide array of reactions on Friday evening. There have been Howard County football programs in the past that have struggled with ...and mor […]
  • US Nazi supporters move to Russian social media after Facebook ban - Telegraph.co.uk August 18, 2017
    Telegraph.co.ukUS Nazi supporters move to Russian social media after Facebook banTelegraph.co.ukRussian authorities have been increasingly fining and even imprisoning social media users under a vague law against extremism, but many of these people have been convicted for criticising Russia's intervention in Ukraine. Law enforcement here most ...and more […]
  • Here's why social media check-ins could be a bad idea - South Coast Herald August 19, 2017
    South Coast HeraldHere's why social media check-ins could be a bad ideaSouth Coast HeraldPeople are advised to think twice before doing that seemingly-innocent social media check-in. 7 hours ago. THE internet has made the world smaller and made it easier for people to share their lives. It has also made it easier for criminals to have ...

Follow Me

Paypal