Posts Tagged 'tweet'

Does Twitter Matter?

Twitter Badge Retweet
Network Effect

Twitter: 90 million new messages a day, 130 million searches this August, 160 million international users, and nearly three-quarters (71%) of all tweets go un-answered or without being retweeted.

That’s according to social media analysis tool maker Sysomos.The majority of all tweets are one-way “conversations” into the ether. Or are they?

Of 1.2 billion tweets posted over a two month period that Sysomos analyzed:

  • Only 6 percent of tweets garner a retweet.
  • 23 percent of tweet get an @ reply.
  • 96.9% of replies and 92.4% of retweets occur within an hour of the original post.

So it’s not you. It’s just everybody else: reading, and not retweeting your stuff.

If a Tweet Falls in the Forest…

Do tweets have value? Does tweeting have value. Does Twitter even matter?

So if 71% of all tweets go un retweeted or replied to, a lot of people are probably asking themselves right now, “what is the value of the tweet?”

One thing  I see missing in the study is data of user/followers consumptive behaviours and engagement sentiments; how are Twitter users disposing of the information itself (tweets), and what is their experience in engaging the information?

Asking users, “what are you doing with the information of those you follow?” and “how do you feel when you read a tweet?” would round out the data set to find value in: 1) how the information being used, and 2) how the act of engaging the information stream (tweets) is perceived (strictly informative, entertainment, comforting, etc). This user data may give a little more insight into the Sysomos dataset before drawing any conclusions on its relevance or importance of Twitter, tweeting, or the value of our tweets.

Care to Retweet or Comment?

Read more at Alltop.


Is the publishing industry dead?

A Picture of a eBook

Image via Wikipedia

Is the publishing industry dead?

Garrison Keillor make a plaintive case on self publishing’s disruption to the publishing industry, reminiscing of the days where paper meant something and being “an author” was a rite of passage for a chosen few.

Self publishing is as easy as a text, a tweet, a Blurb, or an eBook on Scribd or Lulu.

…that is the future of publishing: 18 million
authors in America, each with an average
of 14 readers, eight of whom are blood relatives.

So how do writers, journalist, poets publish to survive? Will publishers themselves survive by aggregating and redistributing online content down new channels to expand the individual’s reach?

Keillor’s lament and the continued growth of self publishing underscores the need to continuously build our personal and professional networks as this socially mediated mode of communication, the internet, continues to provide greater and greater access and voice to millions who have something to say.

Read Keillor’s post here.

Space Tweet Sets World’s Distance Record

The tweet heard round the Universe.

Astronaut TJ Creamer uses Twitter and social media from the International Space Station, January 22, 2010.

Space Shuttle Astronaut TweetLearn about the International Space Station at NASA’s website.

View NASA video on how they are extending the internet into space.

Follow NASA Twitter updates.

One Giant Leap for Twitterkind; Mike Massimino Tweets from Space

One Giant Leap for Twitterkind; Mike Massimino Tweets from Space.

NASA Astronaut Mike Massimino

One small twit for man, one giant tweet for mankind.
It had to happen sometime, right?

Jennifer Van Grove of Mashable reports that Astronaut, Mike Massimino sent the first space tweet.

See the original, first space tweet here.
Visit Astronaut Massimino’s Twitter Page @Astro_Mike:


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