Google Brand Gets 3D Buckyball

Google doodles again.

This time the Google engages a conversation to celebrate the 25 years since the discovery of the spherical compound Buckminsterfullerene, also known as a buckyball.

The eponymous brand logo features an 3D interactive buckyball in place of the second yellow “o” in Google’s logo. The buckyball spins to life from a blank white field and can be interacted with when touched with your mouse.

Learn More about Buckyballs and Buckminster Fuller.

Buckminster Fuller - Image via Wikipedia

Discover more Google Doodles and their creative use of their logos.

Update 9/4/2010 5:41pm

Google remains a leader in marketing innovation. The search engine and technology giant is continues to alter its only brand– the Google® trademark logo– to draw attention to, recognize, and celebrate other’s achievements and historic milestones. Other companies consider this a risk, or even fatal marketing or business step. However, I believe that Google realizes the power its brand has and shares that power to recognize others. The hallmark of a leader at the vanguard of social web movement.

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Related posts

Google Celebrates the 25th Anniversary of the Buckyball with a new Doodle (geardiary.com)

Google’s Artistic Flare in Friendship (amoswhite3.com)

Artful Communications the Google Way (amoswhite3.com)

Google’s Spinning Buckyball Logo (searchengineland.com)

Google celebrates 25 years of the ‘buckyball’ (guardian.co.uk)

Google Celebrates – Redecorates in Josef Frank

Love when Google remixes its brand.

Google celebrates Swedish-American designer Josef Frank in their very artistic Doodle.

Google Logo Celebrates Sesame Street

Google logo design honors the 40th Anniversary of Sesame Street.

A familiar pair!
Pink bands round long orange legs
brands yellow torso.

Where would we be without the inquisitive Big Bird?

Google and Sesame Street: a fitting mashup of two familiar brands. You would know their images anywhere.

Today, Google published a logo honoring the 40th Anniversary of Sesame Street.

The home of Big Bird, Ernie and Bert, Gordon, Bob, Snuffleupagus, Elmo, and their beloved creator, Jim Henson, Sesame Street has created some of the worlds most familiar brand images.

A global brand giant and online source for inquiries, Google is considered the Top Global Brand by Millward Brown and 7th in an Interbrand 2009  Report.

When have you changed your brand to recognize others?

Learn more about Google’s Holiday Logos.
www.google.com/logos/index.html

Take a walk down memory lane on Sesame Street.
www.sesamestreet.org

Watch Sesame Street’s 40th celebration on YouTube.
www.youtube.com/user/sesamestreet#p/u

Search YouTube for Sesame Street videos.
www.youtube.com/results?search_query=sesame+street

Watch Sesame Street on Hulu. 
www.hulu.com/sesame-street

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Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

Google Logo Celebrates Barcode Invention

Google changed its logo to celebrate the invention of the barcode today on the 57th anniversary of the barcode patent.

Originally designed for the railroad industry to label car, it wasn’t until the early 1970’s that the barcode was introduced commercially in the supermarket industry to automate checkout systems and introduce a cost reduction in the labeling of supermarket products.

Read more about the barcode on Wikipedia.

Google’s Visual Communication

Google uses its logo as a form of visual communication, to create conversations across the web. In changing its famous and highly recognizable logo, Google leads inquiring minds to discover noteworthy items, historic dates and points of interest via key words on its search page.

See previous posts about Google logo changes on Ghandi and on Samuel Morse and the intervention of the telegraph here.

Brand Influence

One of the most influential uses of brand changing or remixing is the image of Barack Obama during his 2008 presidential campaign.

A photo taken by a journalist during the campaign was artistically adapted and made into a poster to express. The effect of  Obama’s highly recognizable image (brand) being changed to convey a message proved overwhelmingly powerful; probably the single most indelible image of the President. The artist, Shepard Fairey, was instantly catapulted into to fame with the image seen round the world and shared widely on the internet.

Barcode as Art

See an ABC News Story on artist Scott Blake who remixes art using barcodes.

Conversational Marketing or Artistic Interest?

When have you modified your brand to create conversations or influence others?

Post a comment here.

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Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

Google’s homage to Gandhi

Google is just a class act.

Today Google posted a minimal home page homage to Mahatma Gandhi.

Google’s Tribute to Gandhi

Their long tail approach to sharing information through images linked to searches inspires us to connect with the stories of other great artists, factoids, historic dates, etc.

Its sort of a geeky way to join in a world community, learning about people, places, and things not so much larger than ourselves, but that had great impact on our world or impressioned others around them.

International Day of Non-Violence
Today is also the Internal Day of Non-Violence.
It is led by the United Nations as inspired by Gandhi.

Learn more about Gandhi.

Building Community
What conversations will you create to bring more peace into this world?

Artful Communications the Google Way

Google today celebrates Samuel Morse, the American inventor of the telegraph and of the electronic communication system named Morse Code.

The name telegraph derives from Greek meaning to write far. The telegraph’s significance is that it extended the reach and speed of communications electronically with a understandable alphabetical system.

Google often changes its brand logo on its homepage to represent a significant event, person, or idea du jour.

I find Google impressive in its ephemeral artistic representation of all things little and large as its occasional brand.

While the telegraph extended our communication’s speed and reach, Google broadens the context of our communication as a, and with its communication tools.

Read more on Google’s artistic flare here.